{"product_id":"smart-beauty-amethyst-purple-hair-dye-permanent-with-plex-care-vegan-cruelty-free-100-grey-coverage","title":"Smart Beauty Amethyst Purple Hair Dye Permanent with Plex Care – Vegan, Cruelty-Free, 100% Grey Coverage","description":"\u003ch2\u003eVibrant Amethyst Purple, Color You Can Feel Confident About\u003c\/h2\u003e\n\u003cp\u003eStep into a bold, salon-inspired purple with Smart Beauty Amethyst Purple Hair Dye. This permanent color system is designed to transform dark blonde or brown hair into a vivid amethyst shade while the integrated Plex Hair Care works to protect, rebuild, and help restore the hair’s structure as you color. The result is a rich, multi-dimensional tone that stays true over time, without compromising the hair’s integrity.\u003c\/p\u003e\n\u003cp\u003eThe darkest purple pigment in this kit is optimized for a full head of color, offering options for grey coverage, root touch-ups, balayage, undertones, and lowlights. It’s formulated to work across all hair types, including chemically treated, Afro, and Asian hair, and is suitable for both men and women. Plus, the kit is vegan and cruelty-free, produced to meet UK and European cosmetic standards, and belongs to Smart Beauty’s award-winning color collection.\u003c\/p\u003e\n\u003ch3\u003eWhat you get and how it feels\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePlex Hair Care that helps protect, rebuild, and restore the hair’s structure while you color\u003c\/li\u003e\n  \u003cli\u003eA smooth, cream-based dye that spreads evenly for a full, even tone\u003c\/li\u003e\n  \u003cli\u003eA mess-free mixing experience: combine color cream and developer in the provided bottle, then apply with the precision nozzle\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free formulation with ethical practices and minimal environmental impact\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use and what to expect\u003c\/strong\u003e: This kit is designed for simple home coloring with professional results. The included bottle, developer, and gloves support a controlled, non-drip application, helping you achieve even coverage across roots and lengths. The formula is created to be compatible with chemically treated hair and diverse hair textures, offering a possibility of a dramatic color upgrade without a lengthy salon visit.\u003c\/p\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAnyone seeking a bold, amethyst purple shade on dark blonde to brown hair\u003c\/li\u003e\n  \u003cli\u003ePeople wanting grey coverage or root touch-ups with a deep purple hue\u003c\/li\u003e\n  \u003cli\u003eThose looking for a vegan, cruelty-free hair color option from a British brand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAlthough color experiences vary, many users report vibrant results and a tone that remains true with proper care. This kit represents a versatile option for trying a dramatic new look or refreshing existing purple tones, all while keeping hair care front and center through the Plex system. Consider this an accessible, at-home color solution from Smart Beauty that aligns with modern, ethical beauty standards.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this dye vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Smart Beauty's Amethyst Purple Dye kit is vegan and cruelty-free, adhering to UK\/European cosmetic standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it cover grey and work on all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for all hair types, including chemically treated, with grey coverage capabilities.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Smart Beauty","offers":[{"title":"Default Title","offer_id":42658176172103,"sku":"B07QCP9X1R","price":34.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/smart-beauty-amethyst-purple-dye-bottle.jpg?v=1775000498","url":"https:\/\/celaurabeauty.com\/products\/smart-beauty-amethyst-purple-hair-dye-permanent-with-plex-care-vegan-cruelty-free-100-grey-coverage","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}