{"product_id":"truss-ultra-hydration-plus-shampoo-deep-moisture-for-color-chemical-treated-hair","title":"TRUSS Ultra Hydration PLUS Shampoo — Deep Moisture for Color \u0026 Chemical Treated Hair","description":"\u003ch2\u003eExperience Deep Hydration for Damaged Hair\u003c\/h2\u003e\n\u003cp\u003eTRUSS Ultra Hydration PLUS Shampoo is designed for hair that has endured color processing, chemical treatments, or environmental stress. The rich, creamy lather glides through strands, delivering moisture where hair tends to feel dry and brittle. A refreshing, light scent leaves hair feeling clean and energized after a wash.\u003c\/p\u003e\n\u003ch3\u003eHow It Targets Damage\u003c\/h3\u003e\n\u003cp\u003eThe formula uses micro nutrients to embed keratin proteins and amino acids into the cuticle, supporting the hair’s natural structure from within. This approach helps soften rough textures and improve overall manageability without weighing hair down, making it easier to style daily.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits You May Notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep hydration for extremely dry or damaged hair, improving smoothness and softness.\u003c\/li\u003e\n  \u003cli\u003eRepair-oriented nutrients help hair recover from color and chemical damage while preserving vibrancy.\u003c\/li\u003e\n  \u003cli\u003eStrength and elasticity are supported as moisture is delivered inside the shaft.\u003c\/li\u003e\n  \u003cli\u003eEnhanced shine and body across textures, from straight to curly, without heaviness.\u003c\/li\u003e\n  \u003cli\u003eNatural anti-frizz ingredients seal the cuticle and guard against humidity throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat to Expect in Real-Life Use\u003c\/h3\u003e\n\u003cp\u003eDaily washing with this shampoo can help hair feel less brittle, with easier detangling and improved bounce. It may help reduce frizz on humid days, and color-treated hair can look more even and lively between color appointments.\u003c\/p\u003e\n\u003ch3\u003eDesigned for All Hair Textures\u003c\/h3\u003e\n\u003cp\u003eWhether you have fine, medium, or thick hair, the pH-balanced formula aims to add body and gloss without heaviness, supporting a versatile, healthy look across textures.\u003c\/p\u003e\n\u003ch3\u003eWho Should Consider It\u003c\/h3\u003e\n\u003cp\u003eIf you regularly color, perm, straighten, or expose hair to environmental stress, this shampoo can be part of a maintenance routine to preserve moisture and manageability.\u003c\/p\u003e\n\u003ch3\u003eUsage Tips\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair from roots to ends, then rinse well.\u003c\/li\u003e\n  \u003cli\u003eRepeat if you want extra cleansing or have very dry hair.\u003c\/li\u003e\n  \u003cli\u003eFollow with TRUSS conditioner and, if desired, the brand’s leave-in treatments for added protection.\u003c\/li\u003e\n  \u003cli\u003eUse consistently as part of a color-safe routine for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: Benefits vary by hair type and care routine. This description highlights potential outcomes based on the product’s designed formula and ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is this shampoo for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for color- and chemically-treated hair seeking deep moisture and improved texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use TRUSS Ultra Hydration PLUS Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Suitable for daily use; adjust frequency based on your hair condition and routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":42597772197959,"sku":"B0789VCBF6","price":52.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/truss-ultra-hydration-plus-shampoo-bottle.jpg?v=1773270571","url":"https:\/\/celaurabeauty.com\/products\/truss-ultra-hydration-plus-shampoo-deep-moisture-for-color-chemical-treated-hair","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}