{"product_id":"v-co-hair-thickening-shampoo-with-peptide-technology-12-oz-for-fuller-voluminous-hair","title":"V\u0026Co Hair Thickening Shampoo with Peptide Technology – 12 Oz for Fuller, Voluminous Hair","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eDiscover a lightweight, anti-thinning shampoo designed to add body and bounce to fine or thinning hair. Built around our Proprietary Peptide Technology, it teams with biotin and coconut oil to help strands look fuller, more hydrated, and showier from the shower to the day ahead.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePeptide Technology nourishes hair at the follicle level, supporting a richer, fuller appearance.\u003c\/li\u003e\n  \u003cli\u003eBiotin and coconut oil contribute to a moisturized feel and enhanced manageability.\u003c\/li\u003e\n  \u003cli\u003eFormulated for all hair types seeking more volume without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBoosted hydration and increased volume for a fuller look.\u003c\/li\u003e\n  \u003cli\u003eIntensified natural shine with a lightweight texture.\u003c\/li\u003e\n  \u003cli\u003eProtection against daily styling stress with a gentle, non-dye formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eIdeal for naturally thick hair or those desiring added fullness from a shampoo that does not weigh strands down.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage into scalp and roots, lather, then rinse. For best results, follow with a compatible conditioner from V\u0026amp;Co.\u003c\/p\u003e\n\u003ch3\u003eWhy choose V\u0026amp;Co\u003c\/h3\u003e\n\u003cp\u003eAs a family-owned brand, we focus on high-performance products tailored to your hair type. This formula is vegan, cruelty-free, color-safe, and free from sulfates, parabens, phthalates, gluten, and dyes. Packaging is designed with sustainability in mind, using up to 65% recycled material.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes V\u0026amp;Co Hair Thickening Shampoo different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It combines Proprietary Peptide Technology with biotin and coconut oil to help hydration and create a fuller-looking appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo vegan, cruelty-free, and safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's vegan, cruelty-free, color-safe, and free from sulfates, parabens, phthalates, gluten, and dyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"V\u0026CO","offers":[{"title":"Default Title","offer_id":42598593462343,"sku":"B0D362CDC6","price":16.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/vco-hair-thickening-shampoo-bottle-closeup.jpg?v=1773303300","url":"https:\/\/celaurabeauty.com\/products\/v-co-hair-thickening-shampoo-with-peptide-technology-12-oz-for-fuller-voluminous-hair","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}