{"product_id":"virtue-recovery-shampoo-sulfate-free-keratin-60ku-baobab-seed-oil-color-safe","title":"VIRTUE Recovery Shampoo – Sulfate Free, Keratin 60ku, Baobab Seed Oil | Color Safe","description":"\u003ch2\u003eLuxurious cleansing for damaged hair\u003c\/h2\u003e\n\u003cp\u003eVIRTUE Recovery Shampoo delivers a premium cleanse designed for hair that’s seen heat, chemical processing, or color treatments. The star ingredient, Alpha Keratin 60ku, is described as a first-of-its-kind keratin protein that can deposit into the hair to help fill cracks in the cuticle. With daily cleansing, the shampoo dissolves buildup while creating a foundation for smoother, softer strands. The formula is sulfate-free and free from parabens, phthalates, synthetic colors and dyes, gluten-free, and cruelty-free, making it a careful choice for color-treated hair as well as for those seeking a gentler routine.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cp\u003eBeyond cleansing, this shampoo emphasizes cuticle repair through keratin deposition, helping strands feel more resilient after exposure to heat, chemical treatments, or color processing. Its luxurious lather finishes with a clean yet hydrating feel that leaves hair feeling soft and flexible rather than stripped. The product’s ethics and formulation—no sulfates, parabens, phthalates, synthetic colors or dyes; gluten-free; cruelty-free—align with a mindful haircare routine.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAlpha Keratin 60ku infusion deposits keratin into the hair to target surface damage.\u003c\/li\u003e\n\u003cli\u003eSulfate-free, color-safe formula suitable for color-treated hair.\u003c\/li\u003e\n\u003cli\u003eNo parabens, phthalates, or synthetic colors; gluten-free and cruelty-free.\u003c\/li\u003e\n\u003cli\u003eLuxurious fragrance blending creamy coconut, tropical yuzu, and warm woods.\u003c\/li\u003e\n\u003cli\u003eGently cleanses while dissolving daily buildup for refreshed, manageable hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat to expect when you wash\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRich, comforting lather that rinses clean without leaving a heavy residue.\u003c\/li\u003e\n\u003cli\u003eHydrating finish that supports softness and ease of styling.\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, with special benefit for hair needing extra care after heat or chemical treatments.\u003c\/li\u003e\n\u003cli\u003ePairs well with Recovery Conditioner for a complete regimen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSensory notes\u003c\/h3\u003e\n\u003cp\u003eThe fragrance is a gentle blend of creamy coconut and tropical yuzu, wrapped in warm woods—designed to feel indulgent rather than overpowering during everyday use.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eMassage onto wet hair, focus on scalp and lengths, rinse, and follow with the Recovery Conditioner for best results. Use as part of a routine to dissolve buildup and support a softer texture over time.\u003c\/p\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eAll hair types, especially color-treated or chemically treated strands, can benefit from a gentle cleanse that respects color while offering keratin support and a luxurious cleanse.\u003c\/p\u003e\n\u003cp\u003eNote: This shampoo is part of a duo with the Recovery Conditioner; results can vary by person and routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Recovery Shampoo sulfate-free and color-safe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. This formula is sulfate-free and safe for color-treated hair, delivering cleansing while helping preserve shade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does Alpha Keratin 60ku work in this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Alpha Keratin 60ku is deposited into the hair, helping fill surface cracks and enhance resilience after styling or chemical treatments.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":42597952520263,"sku":"B07NLH77SY","price":62.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/virtue-recovery-shampoo-bottle-front.jpg?v=1773277453","url":"https:\/\/celaurabeauty.com\/products\/virtue-recovery-shampoo-sulfate-free-keratin-60ku-baobab-seed-oil-color-safe","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}