{"product_id":"virtue-recovery-sulfate-free-shampoo-with-alpha-keratin-60ku-baobab-seed-oil-damaged-hair-color-safe","title":"VIRTUE Recovery Sulfate Free Shampoo with Alpha Keratin 60ku \u0026 Baobab Seed Oil – Damaged Hair, Color Safe","description":"\u003ch2\u003eRebuild and Reveal softer, more vibrant hair\u003c\/h2\u003e\u003cp\u003eVIRTUE Recovery Shampoo is a sulfate free formula designed to gently cleanse while addressing the wear that heat styling, chemical processing, and color treatments can leave behind. Its distinctive Alpha Keratin 60ku helps deposit keratin directly into the hair, with the aim of filling cracks in the cuticle and supporting a smoother, more resilient appearance over time.\u003c\/p\u003e\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGentle daily cleansing that dissolves buildup without stripping moisture\u003c\/li\u003e\n\u003cli\u003eAlpha Keratin 60ku deposits into the hair to fill cracks in the cuticle\u003c\/li\u003e\n\u003cli\u003eColor-safe formula designed for color-treated hair\u003c\/li\u003e\n\u003cli\u003eBaobab seed oil adds nourishing conditioning and helps maintain softness\u003c\/li\u003e\n\u003cli\u003eSulfate-free formulation supports a gentle, satisfying rinse\u003c\/li\u003e\n\u003cli\u003ePart of the Virtue Recovery duo that deposits keratin for stronger-looking hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhen you use it, you’ll notice a creamy lather that rinses clean and a refreshing sense of renewal. The combination of keratin deposition and botanical hydration works together to improve texture and manageability, especially on strands that have endured styling, processing, or color treatments.\u003c\/p\u003e\u003ch3\u003eHow it may fit real-life routines\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFor hair that experiences heat styling, chemical processing, or color treatments, you may notice improved texture and suppleness\u003c\/li\u003e\n\u003cli\u003eFor color-treated strands, the sulfate-free cleansing helps maintain vibrancy while supporting bond strengthening\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTo maximize results, pair with the Recovery Conditioner. Use as part of a routine that respects your hair’s daily needs and styling goals, with outcomes that can vary by hair type and regimen.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Recovery Shampoo sulfate free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is sulfate free and color-safe, designed for gentle cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes this shampoo different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It deposits human keratin (Alpha Keratin 60ku) into the hair to help fill cuticle cracks.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":42593048559687,"sku":"B07PVCKH1Z","price":105.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/virtue-recovery-shampoo-alpha-keratin-60ku-bottle.jpg?v=1773173326","url":"https:\/\/celaurabeauty.com\/products\/virtue-recovery-sulfate-free-shampoo-with-alpha-keratin-60ku-baobab-seed-oil-damaged-hair-color-safe","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}