Meet MONEY MIST COLOR WOW MONEY MIST is a luxe, lightweight leave-in conditioning treatment designed for all hair types. Its adaptive technology senses the needs of your hair and delivers targeted hydrators and nutrients, helping you achieve a balanced, touchable feel from roots to...

Meet the COLOR WOW Dream Curly Travel Size Kit Designed for carefree, on-the-go styling, this travel-ready set bundles four breakthrough curl-enhancing formulas into a compact collection. Each product is selected to work together, helping you achieve glossy, springy curls while keeping frizz in check...

Ultra Moisturizing Anti-Humidity Treatment for Frizz-Prone Hair COLOR WOW Extra Strength Dream Coat is designed for ultra-dry, humidity-reactive hair. The formula infuses intense moisture while forming a protective anti-humidity shield that helps keep your blow-dry sleek for longer, even in damp air. The result...

Curly hair often faces moisture gaps where natural oils don’t fully reach each strand. COLOR WOW Curl Wow Flo-etry Vital Natural Serum mimics those oils with a luxe blend, delivering visible hydration from root to tip without weighing curls down. This leave-in formula feels...

Overview Color Wow Xtra Large Bombshell Volumizer is a 6.7 fl oz foam designed to deliver voluptuous volume without harsh drying ingredients. The formula uses a weightless yet bulky polymer blend, fortified with bamboo, to lift strands while keeping the cuticle smooth and hydrated....

Meet COLOR WOW Extra Mystical Shine Spray This ultra-light mist blends the glow of a salon finish with the ease of everyday styling. Powered by a flower-powered approach, it leverages Mullein flower science to help dull or dry hair appear instantly brighter and more...

Hard water, well water, and even pool water can leave mineral buildup that dulls color, distorts tone, and weighs down shine. COLOR WOW Dream Filter is a breakthrough pre-shampoo spray designed to detox hair before you wash. Its unique two-molecular-filter and two-polymeric-filter system acts...

One-step styling for curl-conscious hair COLOR WOW Dream Coat for Curly Hair is an ultra-light, one-and-done spray designed to define curls while reducing frizz. By replacing multiple layers of gels, creams, and serums, it helps you achieve softer, shinier curls without the heaviness or...

COLOR WOW Cult Favorite Firm + Flexible Hairspray delivers a feather-light hold that anchors your style without weighing hair down or creating a stiff, helmet-like finish. It dries quickly, leaving a natural shine that enhances texture rather than masking it, so your color stays...

Instant Texture and Weightless Volume COLOR WOW STYLE ON STEROIDS Texturizing Spray delivers an immediate texture lift without clouding color. Formulated with translucent moisturizing elastomers and hybrid copolymers, it helps hair feel lightweight, flexible, and ready to style—while preserving color depth and shine. Key...

Meet COLOR WOW Dream Coat Supernatural Spray Designed for real-life weather moments, Dream Coat uses a feather-light, heat-activated polymer system to help your hair stay sleek, glossy, and more manageable. It won’t weigh hair down or leave a greasy feel, even with a busy...

Instant, flexible lift for fine hair COLOR WOW Raise the Root Thicken + Lift Spray is designed for anyone with fine, flat, or limp hair who wants noticeable volume without a stiff feel. It works on damp hair to create a solid foundation for...

One-step transformation for fine hair Dream Cocktail is a potent, leave-in treatment that activates with heat. A weightless carb-based mesh, built from cellulose, starch, and oat bran, bonds to the surface of each strand as you blow-dry. This action creates a light filler, adding...

Effortless Hydration for Color-Treated Hair COLOR WOW Dream Cocktail Coconut Infused Leave-in Treatment is a heat activated formula designed to replenish the hair surface with a lipid-inspired complex. It uses a proprietary combination of 18-MEA and coconut oil to help restore a hydrated, silky...

Meet COLOR WOW Dream Cocktail Kale Leave-In, a potent, heat-activated treatment designed for fragile color-treated hair. Enriched with sulfur-rich blue sea kale, protein-building amino acids, and B vitamins, this lightweight formula works with your blow-dry to help fortify strands from the inside out. The...

Speed Dry Blow Dry Spray — faster styling with added shine Color WOW Speed Dry Blow Dry Spray is engineered to shorten your styling time while helping you achieve a glossy, well‑hydrated finish. If you want a streamlined routine without compromising result, this formula...

Meet COLOR WOW One Minute TransformationThis nourishing styling cream delivers an on the spot frizz fix for dry and color treated hair. Its avocado oil and Omega 3 amino acids quickly absorb into the hair, replenishing moisture and restoring the natural balance that heat...

COLOR WOW Pop + Lock: a feather-light fusion of conditioning oils and gloss serum COLOR WOW Pop + Lock blends the conditioning power of oils with the luminosity of a serum, delivering a lightweight, one-step solution for styling and treatment. The formula features humectant...

Weightless conditioning for color-treated hair COLOR WOW Color Security Conditioner delivers lightweight hydration for fine to normal hair without distorting color. Built with Argan Oil and eight translucent conditioning agents, it detangles, nourishes, and imparts a natural-looking, glossy finish. The color-shielding SealiconTM complex helps...

Overview Discover COLOR WOW Curl Wow Hooked 100% Clean Shampoo, a sulfate-free cleanser designed for curly hair that wants a thorough, residue-free wash. The formula emphasizes a clean feel and helps curls rebound with bounce rather than weight, making it a solid foundation for...