Eye Makeup

Elegant definition with micro precision Meet Heroine Make by KissMe Mini Mascara, a compact black mascara designed for precise lash work. Its ultra fine mini brush reaches even the shortest lashes, letting you define corners and lower lashes without clumps. With each sweep, lashes...

Discover Prosa Mascara Professional Collection Step into a world where precision meets artistry. The Prosa Mascara Professional Collection is a five‑piece set crafted to amplify volume, extend lash length, and add depth to every gaze. The formula blends advanced cosmetic science with nourishing natural...

Two-in-one eyeliner that defines and brightens Meet tarte Double Take Awake, a dual-ended pen designed for effortless definition and a refreshed eye look. The micro-felt tip liquid liner hugs the curve of the lash line, delivering rich black pigment with a smooth glide that...

Meet BareMinerals Prime Time Eyeshadow Extender Meet BareMinerals Prime Time Eyeshadow Extender, a translucent base primer designed to prep lids before you apply color. The lightweight, glide-on texture creates a smooth canvas that helps shadows adhere evenly, translate true to shade, and resist creasing...

Overview Meet the Lancôme Lash Idôle Waterproof Mascara, engineered to lift, lengthen, and volumize with a feather-light touch. The waterproof formula aims to resist smudges through everyday moments, from a busy commute to light humidity, while delivering a flexible, all-day wear that never feels...

Meet IT Cosmetics Superhero Waterproof Mascara Designed for real life, this mascara delivers bold drama without sacrificing comfort. It adds dramatic volume and noticeable length while staying put through daily activities. Enriched with lash-friendly biotin, peptides, and pro‑vitamin B5, it helps lashes feel conditioned...

Meet MAC MacStack Mascara Superstack Mega Brush, a continuously buildable formula that invites you to layer on volume and length with every swipe. The bigger mascara brush delivers instant impact, helping you achieve a dramatic lash look without needing to rely on multiple products....

Experience the lash-extension vibe with MAC Magic Extension 5mm Fibre MascaraMAC Magic Extension 5mm Fibre Mascara brings the look of false lashes to your daily routine. The formula uses 5mm fibres to lengthen and add volume along each lash, delivering a dramatic, eye-opening effect...

Precision meets ease with Hourglass 1.5mm Mechanical Gel Liner in Canyon The Hourglass 1.5mm Mechanical Gel Liner blends the depth of a gel formula with the convenience of a fine mechanical pencil. Its creamy texture glides on with a soft, luxurious feel, delivering rich...

Shadow Insurance: A smart base for eye makeup Too Faced Shadow Insurance is more than a primer — it’s a prep step designed to boost color payoff and extend wear. The lightweight formula aims to intensify shadows and help lock them in for up...

All-in-One Brow Mapping Kit for Precise, Consistent Sketches Designed for brow artists who map, sketch, and plan before color, this kit bundles the essentials into one ready-to-use package. The combination of a creamy white brow paste, a long mapping string, and a compact brush...

Meet BADgal BANG! Waterproof Mascara Benefit introduces BADgal BANG! Waterproof Volumizing Mascara, a long-wearing favorite updated for moisture resistance. The formula aims to feel feather-light on lashes, so you get dramatic volume without a heavy or stiff feel, even after hours of wear. The...

Saie Mascara 101: A Clean, Buildable Lash Booster Meet Saie Mascara 101, a black lengthening mascara designed to lift lashes from root to tip. The lightweight, silky formula glides on without clumping and dries to a smooth, even finish. One coat yields natural length;...

Elevate your eyeliner with Heroine Make Prime Waterproof Eyeliner by KISSME This liquid eyeliner blends a waterproof formula with an organic beauty serum to deliver a bold jet-black line that stays crisp from first application to the end of your day. The Prime line...

Introducing the CICI Lash Lash Lift Kit, upgraded for 2025 to bring salon-grade lash curling into your at-home routine or a professional studio. This semi-permanent lift shapes your natural lashes with a soft, natural curl that enhances the eye area while staying comfortable and...

OverviewMeet Heroine Make by KISSME Waterproof Eyeliner in Natural Brown, a liquid liner designed to pair vivid color with precise control. The Prime line adds extra definition, helping you achieve everything from a delicate lash line to a bold cat-eye with clean, crisp edges.Built...

Overview Meet Heroine Make Prime Waterproof Eyeliner, a thoughtfully designed liquid liner that delivers bold, natural brown color with a lightweight touch. Infused with Organic Beauty Serum, this Prime-series liner aims to offer comfortable wear without heaviness on the lash line. Its deep, versatile...

Overview Meet the Mineral Fusion Retractable Brow Pencil, a versatile, 2-in-1 tool crafted to help you shape, fill, and define brows with a natural, effortless look. Recognized as a TZR 2025 Beauty Heroes Award winner, this pencil blends precision with a soft, comfortable glide...

Fast-Acting, Gentle Waterproof Mascara Remover Heroine Make Mascara Remover is crafted to quickly dissolve stubborn waterproof mascara while keeping the eye area comfortable. The formula is designed to be gentle on delicate skin, helping you remove makeup without harsh rubbing or residue. This remover...

Experience bold precision with Anastasia Beverly Hills Black Liquid Liner This liquid liner delivers a true-black matte finish with a smooth, controlled glide. The pigment is rich and dense, giving your eyes a defined silhouette from lash to edge without a shiny sheen. The...