Relaxers, Perms & Texturizers

Salon-Quality Keratin at Home Fashion Gold's Keratin Treatment brings the essence of a Brazilian blowout into a convenient at-home routine. Formulated to be formaldehyde-free, this treatment aims for a salon-inspired, smooth finish without sacrificing comfort or ease of use. Expect a refined, glossy look...

Overview Introducing the I Belli Capelli Ravenna Professional Keratin, a salon-grade straightening system designed to streamline your routine and deliver a polished look that lasts. This two-step kit combines a clarifying shampoo with a Brazilian keratin treatment enriched with amino acids, vitamins A and...

Discover Ritual Botánico Organic Keratin Skin Revolution presents Ritual Botánico Organic Keratin, a plant-based keratin treatment designed to smooth and enrich hair with a gentle touch. This formaldehyde-free, ammonia-free formula blends 12 natural oils and amino acids to nourish strands while delivering a polished,...

Nourish and Support Healthy-Looking Hair Botanic Hearth Rosemary Hair Oil blends 100% natural oils with rosemary and biotin to nourish the scalp and hair fibers. The formula is lightweight and non-sticky, delivering a fresh, herbal aroma that feels soothing during every application. While results...

Built-In Protection for a Smoother Relaxation Experience Discover a no-lye hair relaxer designed with moisture-rich oils and herbs to help protect hair during processing. The ORS Olive Oil Built-In Protection system adds a layer of hydration as you work through your relaxer steps, aiming...

Nourish, Protect, and Elevate Your Hair Care Routine Botanic Hearth Hair Oil blends a natural trio of oils with Biotin to support a healthy-looking scalp and hair. The lightweight, non-greasy feel glides on easily and absorbs quickly, while the fresh rosemary aroma adds a...

Efficient Hair Braiding Rack for Studios and Salons Meet Eastdone's standing braiding rack—a double-sided organizer designed to hold hair extensions, tools, and accessories within easy reach. Featuring 144 pegs, it keeps a wide range of lengths and textures neatly separated, so you can focus...

Smooth, salon-inspired results at home Meet KATIVA's Brazilian Keratin Straightening Kit, a complete at-home system designed to help you tame frizz, soften texture, and add natural movement to your hair. The kit blends plant-based keratin with hyaluronic acid, argan oil, and shea butter to...

Meet the KATIVA Brazilian Keratin Treatment Kit Discover a home-use smoothing routine designed for curly, wavy, and frizzy hair. The vegan, cruelty-free formula avoids formaldehyde, salt, sulfates, and gluten, aiming to respect the scalp while you treat your hair at home. Hyaluronic acid provides...

Instant Texture and Weightless Volume COLOR WOW STYLE ON STEROIDS Texturizing Spray delivers an immediate texture lift without clouding color. Formulated with translucent moisturizing elastomers and hybrid copolymers, it helps hair feel lightweight, flexible, and ready to style—while preserving color depth and shine. Key...

Unlock lightweight texture without weighing hair down Kenra Platinum Dry Texture Spray is designed to add texture and fullness while keeping a weightless feel. The formula dries to a matte finish and works to absorb oils and impurities, helping hair look refreshed and more...

Hydration for Defined Tight Curls Ouidad Curl Quencher Moisturizing Conditioner delivers a thick, nourishing treatment designed to replenish moisture along each strand. It aims to ease detangling and leave curls soft, defined, and feeling elongated with regular use. The formula blends chamomile, vitamins A...

Experience professional-grade care at home Meet Prohall Select One Brazilian Keratin Treatment, a 4.05 oz formula designed for at-home use. This formaldehyde-free treatment blends Brazilian keratin with advanced science, including the Lumini System and nanoplastia technology, plus nourishing coconut oil and collagen. The result...

Experience salon-quality keratin in minutes Kachita Spell Keratin Crystal delivers a professional-grade spray that smooths, tames frizz, and enhances manageability across hair types. In roughly 20 minutes, you can achieve a polished, fluid blowout with natural shine and healthy-looking movement. Why this keratin spray...

Lightweight lift, texture, and shine for every strand KEVIN.MURPHY ANTI.GRAVITY is a texturising lotion designed to add body and movement to hair without heaviness. It suits all hair types, from fine and straight to thick and curly, delivering a flexible, weightless hold that evolves...

Beach-Ready Texture with KEVIN.MURPHY HAIR.RESORT Embrace a sun-kissed, carefree vibe with a lightweight texturizer that enhances natural waves and adds definition. Designed for all hair types, this curl enhancer helps you sculpt a relaxed, yet intentional style that stays put through the day without...

Discover the plush, lift-ready volume you’ve been chasing with Joico Body Shake Texturizing Finisher. Crafted for fine to medium hair, this buildable spray creates a buoyant, touchable fullness without the stiffness of traditional texturizers. It’s designed for everyday confidence—whether you’re building a foundation for...

Experience effortless sleekness with Goldwell StyleSign Straightening Balm, a color-safe, vegan smoothing formula designed to help you achieve straight styles with confidence. The balm spreads creamy and light, delivering a silky feel without heaviness. Dermatologically tested and free from sulfates, mineral oil, and alcohol,...

Meet the DASHU Perfect Downtech Original, a thoughtfully designed headband-style hair press built for quick, at-home grooming without relying on heat. It works by gently guiding side and back hair into a pushed-down, sleek look that can last through the day. When you want...

Transform salon-finish hair at home The Karseell Maca Essence Repair Straightening Kit brings a comprehensive set designed to smooth, strengthen, and add shine across all hair types. Rich in key actives, it pairs a specially formulated Gold Keratin solution with cleansing and conditioning steps...