Designed for mature lashes with sensitive eyes in mind Prime Prometics PrimeLash Mascara was developed with input from over 1,200 women aged 50 and up. The goal was to address common lash concerns without sacrificing comfort. The result is a non-clumping, hypoallergenic formula that...

Introducing Prime Prometics Color Changing Foundation for Mature Skin Designed with mature, irritation-prone skin in mind, this foundation blends innovation with everyday practicality. The color-changing technology starts as a light shade and morphs to a beige tone as you blend, helping you achieve a...

Meet Prime Prometics PrimeWand Brush, the vegan makeup tool designed for mature skin. This brush blends soft sophistication with practical engineering to help you achieve a natural, airbrushed finish across creams, powders, and liquids.Designed for a gentle high coverage glide Over 20,000 ultra soft...

PrimeLash Mascara for Older Lashes Designed in collaboration with more than 1,200 mature women, PrimeLash Mascara addresses common lash concerns with a feather-light feel. The formula is non-clumping and hypoallergenic, making it comfortable for sensitive eyes and day-long wear. A vitamin-infused base works quietly...

PrimeSkin CC+ Cream for Mature Skin PrimePrometics PrimeSkin CC+ Cream is a lightweight foundation crafted for mature skin, delivering a soft-matte, second-skin finish. It blends away pores and age spots while evening skin tone, all without settling into fine lines. The result is a...

Overview for mature skin PrimePrometics PrimeSkin CC+ Cream is a lightweight foundation designed to feel like a second-skin. It delivers a soft-matte finish that helps blur pores and even tone, without settling into fine lines. The result is a natural-looking cadence of radiance and...

Elevate Mature Hair with PrimeHair Luster PrimePrometics PrimeHair Luster Conditioner is crafted for mature hair, pairing biotin with a thoughtful blend of actives to nourish and renew the look of texture and shine. The formula feels light on the scalp while delivering a silky...

Enhance lash appearance with a gentle, vitamin-infused formula PrimeLash Growth Serum is crafted for women over 50 who want a lightweight, backstage-friendly solution for their lashes. The nightly application is simple—one swipe along the upper lash line—so you can wake up to lashes that...

Instant Confidence Between Salon Visits Between appointments, subtle signs like gray roots or thinning edges can draw the eye. Prime Prometics Instant Coverage Hairline Powder is designed to provide quick, natural-looking concealment without mess. The ash brown shade blends with cool-to-neutral tones, helping your...

Refresh Gray Roots in Seconds Between salon visits, mature hair can show grown-out roots and subtle thinning. Prime Prometics Instant Coverage Hairline Powder is designed for quick, natural-looking results. The blonde shade blends with your natural color for a seamless transition, helping the hairline...

Refresh and restore between appointments Prime Prometics Instant Coverage Hairline Powder is designed with mature hair in mind. The lightweight, blendable pigments glide over gray strands and roots, delivering a natural touch-up in seconds without a heavy or chalky feel. What you can expect...

OverviewBetween salon visits, mature hair can reveal stubborn grays, visible roots, or thinning spots. Prime Prometics Instant Coverage Hairline Powder is crafted to deliver quick, natural-looking coverage that stays put through daily life—helping hair look fuller and refreshed without mess or residue.What it helps...

Instant, natural coverage between salon visits Between appointments, time may feel tight and roots can become more noticeable. Prime Prometics Instant Coverage Hairline Powder is designed to deliver quick, believable coverage that blends with your natural brunette shade. The result is a refreshed look...

PrimeLip SPF 35 Lip Oil — Glossy Defense for Mature Lips PrimeLip SPF 35 Lip Oil merges daily sun protection with rich moisture and a vibrant, non-sticky shine. The formula blends rosehip oil, mango seed butter, and hyaluronic acid to create a cushiony barrier...

Meet PrimeLip SPF 35 Lip Oil, a gloss that blends skincare and sun protection for mature lips. This nourishing formula delivers both moisture and color, so you can protect, hydrate, and glow without sacrificing comfort or ease. The shade range is designed to flatter...

Glossy protection that respects mature lipsYour lips age first—protect them in style. PrimeLip SPF 35 Lip Oil blends broad spectrum sun defense with deep hydration and a vibrant, non sticky shine that flatters every complexion. It’s designed for everyday wear, from morning commutes to...

Elevate Your Lip Routine with PrimeLip PrimePrometics PrimeLip Plumping Lip Balm is crafted for mature lips that crave comfort, color, and subtle lift without irritation. This slim 3-in-1 stick combines lipstick, gloss, and balm in one easy swipe, delivering a soft gleam and reliable...

Overview PrimeLip by Prime Prometics is crafted for mature lips, combining lipstick, gloss, and balm in a slim, easy-to-tote stick. The formula emphasizes cushiony hydration, a gentle gloss, and buildable color that respects the natural lines of aging lips. It aims to deliver comfortable...

Overview PrimeLip Plumping Lip Balm is designed with mature lips in mind, delivering a light, cushiony feel that combines color, care, and shine in a single slim stick. The Soft Petal shade starts sheer and builds to a richer tone, allowing you to tailor...

Meet PrimeLip Plumping Lip Balm Designed with mature lips in mind, PrimeLip blends color, care, and hydration into one slim, travel friendly stick. The 3-in-1 formula functions as lipstick, gloss, and conditioning balm in a single swipe, helping you simplify your routine without sacrificing...