ALURAM

Radiant, Buildable Glow with Nourishing HydrationAluram Golden Glow Lotion blends a lightweight, skin-loving formula with a pinch of natural sunless tanning. Enriched with Squalane and Watermelon Seed Oil, it nourishes skin while delivering a warm, natural-looking glow. The result is soft, even radiance that...

Discover ALURAM Hair Styling Clay Elevate your everyday styling with a clean beauty clay designed for all hair types. This lightweight formula delivers a soft satin finish that feels breathable and flexible, helping you shape textures from beachy waves to refined, short styles without...

Protect, Detangle, and Style with One Lightweight Mist ALURAM Heat Defense Mist is a lightweight, nourishing spray designed to shield hair from heat while detangling and boosting manageability for all hair types. Used during styling, it protects against heat up to 450°F, helping maintain...

OverviewMeet ALURAM High Hold Finishing Spray, a weightless finish that aims to lock in your look with a firm, flexible hold while resisting humidity. The fast-drying formula helps you achieve a smooth, controllable finish without stiffness, so your style can move with you from...

Experience a mirror-like finish with anti-frizz confidence ALURAM High Shine Anti-Frizz Blowout Spray is a heat activated styling mist designed to elevate your blowout with radiant shine and a controlled, polished finish. The formula is lightweight and coconut water based, delivering hydrating care without...

Experience a Mirror-Like Shine with ALURAM High Shine Glossing Treatment When you want hair that glows with health and moves with light, this glossing treatment delivers a radiant, weightless finish. ALURAM’s exclusive Tri-Gloss Shine Complex blends lactic acid, hibiscus extract, and coconut oil to...

Revitalize over-processed hair with ALURAM Hydrate & RepairExperience an indulgent moisture infusion that restores softness and bounce without weighing strands down. This treatment is crafted to help hair regain life after perhaps years of styling, coloring, or environmental exposure, leaving a more vibrant and...

Effortless, fast-absorbing hydration for daily skin comfort ALURAM Moisturizing Body Lotion delivers clean beauty hydration with a lightweight touch. In a generous 18 fl oz bottle, this lotion blends coconut water with squalane to support a radiant, soft feel without a heavy or greasy...

Meet ALURAM Root Boost Designed to lift at the roots, this lightweight spray creates natural-looking volume without weighing hair down. It’s ideal for fine to medium hair that wants bounce, body, and a touch of polish from morning to night. Key benefits at a...

Lightweight lift for all hair types Experience weightless moisture with ALURAM Volumizing Conditioner. Infused with coconut water, this conditioner aims to add natural body and movement without weighing hair down, leaving strands feeling soft and looking subtly shinier after every wash. Smart botanicals for...

Lightweight volume that moves with youALURAM Volumizing Shampoo offers a gentle, non-drying cleanse that helps hair feel fuller and more buoyant from root to tip. A rich, airy lather nourishes without heaviness, letting natural texture shine while making styling easier each day.What makes it...

Meet ALURAM Volumizing Shampoo, a gentle cleanser designed to bring lightweight body and movement to hair without weighing it down. Suitable for all hair types, it creates a clean, buoyant base that supports natural texture and shine from root to tip. The formula blends...