Neutralize Brass with Confidence COLORCHARM Permanent Liquid Toners are crafted to gently refine blonde shades, helping you counter yellow and brassy undertones with ease. The formula is designed to be kind to hair, delivering salon-like toning results at home. In independent testing, COLORCHARM toner...

COLORCHARM Permanent Liquid Toners — Neutralize Brass with Confidence Wella Color Charm is the finishing step to refine warm or cool tones for the perfect blonde. Built with Liquifuse technology, this permanent liquid toner saturates, penetrates, and fuses with the hair to deliver vibrant...

Overview COLORCHARM Permanent Liquid Toner offers a practical, at‑home solution to refine blonde tones with a milder formulation that helps counter warm brass. Built to work with your lightening results, this toner aims to deliver ashier blondes without sacrificing scalp comfort or hair integrity....

Turn Brass into Balance with COLORCHARM Permanent Liquid Toners After lightening, brassy tones can distract from your blonde. COLORCHARM Permanent Liquid Toners are designed to counteract brass while staying gentle on the hair. The formula is quick to apply and easy to rinse, making...

Overview COLORCHARM Permanent Liquid Toners offer a precise approach to blonding, letting you control brass and tone with a formula gentle on hair. Designed for at‑home use while delivering salon‑like outcomes, these toners help neutralize warm undertones and refine the shade you want. When...

COLORCHARM Post Color & Lightening Treatment Color processing can leave hair feeling porous or dull. COLORCHARM Post Color & Lightening Treatment is designed to act as a final, bond-building step that conditions, adds shine, and reinforces strength after chemical treatments. The vegan formula contains...

COLORCHARM Powder Lightener: reliable lift with a dust-free formula COLORCHARM Powder Lightener offers a controlled lightening action that professionals can rely on across a range of techniques. Its dust-free formulation helps keep the styling environment cleaner, while a protecting oil system works to support...

Meet COLORCHARM T35 Beige Blonde Permanent Liquid Toner A creamy, easy-to-apply toner designed to balance brass and refine blonde tones, COLORCHARM T35 brings salon-like results to your at-home routine. The formula is gentle on hair, vegan, and free of parabens, giving you a cleaner,...

Elevate Your Blonde with COLORCHARM T81 Intense Ash Blonde COLORCHARM T81 Intense Ash Blonde is a dedicated toner designed to correct brass and refine warm undertones after lightening. The formula aims to deliver salon-like results in the comfort of home, offering a quick, user-friendly...

OverviewOut of the dark and into bold color. COLORCHARM VIVID DARKS delivers vibrant ruby red on naturally dark hair without bleach, lifting color up to 3-4 levels. A built-in metal purifier helps protect strands during color, while five nourishing lipids leave hair soft and...

Bold color for naturally dark hair COLORCHARM VIVID DARKS delivers a vivid magenta result on hair that starts naturally dark. This permanent cream color lifts color up to 3-4 levels without the need for bleach, offering a dramatic change without overprocessing. A built-in metal...