Adore 060 Truly Red Semi-Permanent Hair Color — Vegan, Cruelty-Free, No Ammonia

Unleash a bold yet natural red with Adore 060 Truly Red semi-permanent color. This high-pigment shade deposits rich red tones across all hair textures, delivering a salon-like finish that stays vibrant for weeks. The formula is designed to minimize damage while providing even, deep color that complements a wide range of undertones.

What sets this color apart is its clean chemistry. With no ammonia, peroxide, or alcohol, you can color with less dryness and irritation typically associated with traditional dyes, making it a more comfortable at-home experience while preserving hair health where possible.

Easy, at-home color for real-life moments

• Ready to use straight from the bottle with no mixing required, suitable for straight, wavy, curly, and coily textures.
• Ideal for a full, bold color, quick touch-ups, or subtle highlights that shift toward a vivid red hue as it fades.

Ethical beauty, dependable results

• 100% vegan and cruelty-free formula, manufactured in the USA under strict quality standards.
• One shade among a diverse family of 64 colors, designed to help you express your personal style with confidence.

For best results, start with clean, dry hair and use a color-safe shampoo to extend vibrancy between applications. Expect color that lasts up to four weeks or roughly 20 washes, with gradual fade that invites a refresh when you’re ready for a new look. This shade is great for experimentation, seasonal color changes, or simply elevating your everyday style without a long-term commitment.