ARCTIC FOX Purple AF Semi-Permanent Hair Dye – Vegan, Cruelty-Free, Ammonia-Free, Conditioning (8 oz)

Vibrant purple that shines on light hair

ARCTIC FOX Purple AF is a semi permanent color designed to deliver a deep, true purple on platinum to light brown hair. On lightened strands, it yields bold, vivid results, while a lighter tint can bloom on darker shades.

Create your own hues

With Purple AF you can blend with other shades to customize your look. Combine with Wrath for burgundy tones or Poseidon for deep indigo. This opens up creative color transformations without commitment.

Vegan, cruelty-free and gentle

The formula uses vegan ingredients and is cruelty-free with no animal by-products. It is free from peroxide, ammonia, ethyl alcohol, and PPD, reducing harsh chemical exposure while coloring.

Conditioning while coloring

As Purple AF colors, it nourishes the hair, leaving strands feeling soft and healthy. The conditioning properties help maintain shine and manageability during and after application.

Long lasting color with a pleasant scent

The color is designed to be long-lasting and to resist smearing and fading. A pleasant scent makes the coloring experience more comfortable, and you can reapply as desired to refresh vibrancy.

How to use and care

Patch test before use and apply evenly to prepared hair. Rinse thoroughly after the recommended processing time and follow with color-safe shampoo and conditioner to enjoy ongoing vibrancy.

• Vibrant purple shade that works best on platinum to light brown hair
• Mixable with Wrath for burgundy or Poseidon for deep indigo
• Vegan and cruelty-free with no animal by-products
• Conditions while coloring to keep hair soft and nourished
• Long lasting color that resists fading, free from peroxide, ammonia and PPD

• Patch test to preview shade before full application
• Avoid washing hair immediately after dyeing to extend life
• Use color safe shampoo and conditioner for longevity
• Store in a cool, dry place away from heat

Purple AF offers a versatile, nourishing approach to color that can be adjusted with other shades for personalized style.