Aveda Blue Malva Shampoo – Purple Shampoo for Gray & Blonde Hair | Neutralizes Brass & Yellow Tones | 95% Naturally Derived | 1L

Enhance Cool-Toned Hair with Aveda Blue Malva Shampoo

Meet the purple shampoo designed to counter brass and yellowing in gray and blonde shades. With Blue Malva and Coneflower, this formula tones warm undertones while delivering moisture and a subtle, silvery brightness over time. The result is a cooler, more balanced look that evolves with each wash rather than an instantaneous change.

Formulated to be 95% naturally derived, this rinse is part of a plant-powered lineage trusted by many for daily hair care. The Pure-Fume aroma blends certified organic ylang ylang, lemon, eucalyptus, and other pure flower and plant essences, offering a fragrant ritual during cleansing without overpowering the senses.

Why it stands out

• Neutralizes brassiness and yellow or orange tones in gray, blonde, or color-treated hair.
• Supports a cooler, silvery brightness over time without weighing hair down.
• Moisturizes with a plant-powered blend and a refreshing scent from Pure-Fume.
• Cruelty-free and free from animal-derived ingredients, mineral oil, SLS/SLES, synthetic fragrance, parabens, and phthalates.

Usage and experience

• Massage onto wet hair, rinse, and repeat as needed for stronger toning.
• For deeper results, leave on for 1–2 minutes before rinsing, then follow with conditioner.

Packaged in a generous liter size, this shampoo is ideal for regular use at home or in shared routines, delivering long-lasting toning benefits alongside moisture and brightness. While individual results vary, many users report cooler tones and enhanced silvery highlights over time with consistent use.