Aveda Control Paste Hair Pomade – Medium Hold, Texture, Matte Finish | All Hair Types

Discover Aveda Control Paste, a versatile hair pomade designed to create texture with a medium, pliable hold. Ideal for dry styling, it helps you build loose, piecey textures or undone looks that feel natural with a matte finish. The formula supports all hair types and aims to keep styling comfortable and reworkable throughout the day.

The iconic Aveda Pure-Fume aroma blends certified organic ylang ylang, clove, clary sage, and other plant essences to accompany your styling routine. This scent is part of the experience, enhancing your ritual without relying on synthetic fragrances. The product is crafted with cruelty-free standards and responsible botanical sourcing, aligning with a mindful approach to grooming.

Texture, hold, and finish

Designed for dry styling, Control Paste lets you sculpt texture from subtle to bold. Expect a high-textured look paired with a smooth, matte finish that reads contemporary and natural, rather than shiny or heavy.

• Medium hold for pliable texture that can be reworked throughout the day
• Texture-first styling suited for all hair types, including dry styling needs
• Matte finish that reduces shine for a natural, everyday look

How to use

• Emulsify a small amount between palms and apply to dry hair with fingertips
• Distribute evenly to sculpt texture, then add more as needed for definition
• Refresh by working with fingertips to rework texture without heavy residue

Ethics and formulas

• 100% vegan, certified B Corp, and Leaping Bunny Approved
• Free from animal-derived ingredients, silicones, mineral oil, SLS/SLES, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors
• Crafted with respect for the environment and responsible sourcing of botanicals