Aveda Invati Ultra Advanced Exfoliating Shampoo Light – Step 1 of 4 | 77% Hair Loss Reduction Potential* | For Fine–Medium Thinning Hair | Normal–Oily Scalp | 95% Naturally Derived | 1.7 Fl Oz

Purifying care for thinning hair

Meet Step 1 of Aveda's Invati Ultra Advanced 4-step system: Exfoliating Shampoo Light. It purifies thinning hair with wintergreen-derived salicylic acid, helping to remove oil and environmental residues that can clog pores. A babassu-based cleansing agent creates a light, foamy lather and rinses clean.

Why this matters for fine to medium thinning hair

Designed for fine to medium strands and a normal to oily scalp, this shampoo offers a gentle exfoliation that helps refresh the scalp surface and support lighter-feeling hair. When used as part of the full system—Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment—it may help with the overall look and feel of fullness.

• Purifies the scalp by removing excess oil and environmental residues that can weigh hair down.
• Gently exfoliates without harsh irritation, leaving a light foam that rinses away cleanly.
• Formulated with wintergreen-derived salicylic acid and babassu cleansing agents for a respectful scalp care routine.
• Complements the other steps in the Invati Ultra Advanced system for thicker-looking strands.
• Derived ingredients are noted as 95% naturally derived, aligning with clean beauty values.

How to use

Massage into wet hair and scalp, then rinse thoroughly. For best results, use Step 1 with the full Invati Ultra Advanced routine: Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment.

• Apply a small amount to wet hair, massaging from scalp to ends.
• Rinse completely and follow with Step 2–4 products for the complete experience.
• Tip: Works well with normal to oily scalps and can be paired with the Rich conditioner option if you have medium to thick thinning hair.

Formulated without animal-derived ingredients, gluten, silicones, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors. Per ISO 16128, many ingredients are plant-derived, minerals, and/or water.

Based on a repeat grooming test of the Invati Ultra Advanced 4-Step System, users reported a notable reduction in hair loss due to breakage after regular use with the full regimen. This observation is included as part of the product data and may vary by user.

1.7 fl oz (50 ml) bottle size is travel-friendly, making it easy to integrate into daily routines.