Aveda Men Pure-Formance Liquid Pomade | Medium Hold, Lightweight Formula, Natural Shine

Aveda Men Pure-Formance Liquid Pomade

Discover a lightweight liquid pomade designed for daily styling with a naturally derived formula. The 94% naturally derived ingredients come from plants, non-petroleum minerals, and water, delivering a moderate hold, easy control, and a touch of moisture that keeps hair looking hydrated and healthy.

This pomade helps reduce unwanted volume while sealing in moisture to preserve a natural, flexible finish. Expect a clean feel, a soft sheen, and hair that moves with you rather than weighing down. It and its line are formulated with men’s hair needs in mind, offering options from shampoos and conditioners to pastes, gels, and pomades for varied styles.

Key benefits you may notice

• Moderate to medium hold that maintains natural movement
• Lightweight, non-sticky formula that avoids heaviness
• Seals in moisture for a hydrated, natural-looking shine
• Leaves hair looking healthy and well-groomed without a stiff feel
• Gentle on the hair with a clean, refined finish

How to use

• Shake well before use
• Work a moderate amount between palms
• Apply evenly through damp or dry hair
• Style as desired to achieve control and shine

Sustainability and ingredients

Aveda emphasizes plant-based formulas and responsible sourcing. The brand is 100% vegan, a Certified B Corp, and Leaping Bunny Approved, reflecting a commitment to ethical practices and cruelty-free products. The Pure-Formance line highlights products tailored to men, including styling pastes, gels, and pomades in addition to shampoo and conditioner.