Aveda Men Pure-Formance Pomade – Strong Hold, Water-Based, Non-Greasy | 2.5 oz

All-day hold with a light, non-greasy touch

Discover a lightweight, water-based pomade designed for short to medium-length hair. Aveda Men Pure-Formance Pomade delivers a strong, yet pliable hold that helps you shape and refine your look without a greasy feel. The finish remains clean and controlled from morning to night, letting you switch up styles as you go.

Why it stands out

Unlike heavy oil-based products, this pomade hydrates without weighing hair down. The water-based formula cleans up easily with water, supporting a refreshed, healthier-looking appearance. The formula supports texture and definition while keeping hair flexible enough for restyling.

• Strong, pliable hold that stays in place without stiffness
• Non-greasy, easy-to-wash-out finish
• Adds moisture for a healthier feel and better texture
• Best for short to medium hair lengths with defined texture
• Vegan, Certified B Corp, Leaping Bunny Approved

How to use

• Start with a small amount, warming it between your palms
• Work evenly through damp or dry hair from roots to ends
• Rework and redefine to refresh texture or create new shapes

The Aveda Men Pure-Formance line is tailored for men’s styling needs, offering complementary care products like shampoo, conditioner, shave cream, and an array of pastes, gels, and pomades. This pomade pairs well with routines focused on hydration, control, and a clean, professional look. The 2.5-ounce size keeps it convenient for home or travel use.