Kristin Ess The One Purple Shampoo – Tones Blonde & Brunette, Brass Reduction, Sulfate-Free (10 fl oz)

Refresh brass and yellow tones with Kristin Ess The One Purple Shampoo

Designed for toning both blondes and brunettes, The One Purple Shampoo blends a violet-pigment formula with a lightweight cleansing routine to neutralize warm hues while preserving color-treated or natural hair. Its Zip-Up Technology is a proprietary strengthening complex that helps zip up split ends and smooth damaged cuticles, offering a canvas that looks healthier and more radiant after every wash.

This shampoo cleanses without sulfates and avoids silicones and parabens, making it a versatile choice for color protection and daily care. The result is a refreshed base with enhanced shine and a cooler undertone that can complement a range of shades, from ash to lavender tones. It’s also cruelty-free and keratin safe, aligning with many salon-ready routines while supporting your hair’s natural strength.

Key benefits and what makes it stand out

• Brass and yellow toning provided by vibrant violet pigments help neutralize warm hues across color-treated or natural hair.
• Zip-Up Technology targets weak areas, supports cuticle smoothness, and can help reduce visible split ends.
• Sulfate-free cleanse plus conditioning action leaves hair feeling moisturized, full, and shiny from root to tip.
• Color- and keratin-safe formulation, free from silicones, parabens, and phthalates, with cruelty-free credentials.

Real-life use and practical tips

• For lighter tones or ashier results, use more product on brass-prone sections and let it sit a bit near the roots before rinsing through the ends.
• Use with or without The One Purple Conditioner depending on your preferred level of conditioning and maintenance.
• Apply to wet hair, massage into a rich lather, then rinse thoroughly to prepare a clean, conditioned canvas for styling.

Note: Results can vary based on original color, porosity, and styling practices. Consider this as a tone-adjusting option that aims to reduce brass while supporting hair health and shine.