Botanic Hearth Purple Shampoo 16 oz – For Blonde, Silver & Gray Hair | Lavender, Vitamin E & Rosemary | Sulfate & Paraben Free

Brighten and tone with Botanic Hearth Purple Shampoo

Designed for blondes, silvers, and grays, this purple shampoo blends a violet-tinted formula with soothing botanicals to help counter brassiness while supporting a soft, healthy look. The lightweight, sulfate-free mix is crafted to be gentle on color-treated hair and ideal for regular use, whether you wash daily or a few times a week.

From the moment it touches the scalp, you may notice a calming lavender aroma and a rich, refreshing lather that washes away impurities without stripping moisture. The combination of vitamin E and rosemary oil adds a subtle conditioning feel, helping strands look smoother and more radiant after each use.

Key benefits to consider

• Neutralizes brassiness and brightens yellowed tones in blondes, silvers, and grays for a cooler, more even appearance.
• Nourishing and hydrating formula aims to moisturize while toning, contributing to a softer, more vibrant texture.
• Strengthens and protects with essential nutrients to minimize visible fallout and maintain healthy-looking strands over time.
• Color-safe and gentle sulfate-free, suitable for color-treated hair and safe for regular or extended use.
• Adds shine and manageability for hair that looks and feels smoother, with a natural bounce after washing.

Real-life scenarios include refreshing faded color between salon visits, maintaining cool-toned highlights, or simply giving dull ends a radiance lift. While results vary by individual, many users report a more balanced tone and enhanced softness after consistent use.

How to use

• Apply to wet hair, massage into a rich lather from roots to ends.
• Leave on for 1–3 minutes to boost toning, then rinse thoroughly.
• Follow with your favorite conditioner or a lightweight styling product for best feel.

Pairing with a nourishing conditioner can help lock in moisture, while periodic use can help maintain a cool-toned look between color sessions. If you have very light blondes or high-contrast silver shades, you may adjust usage to match your desired level of toning.