Clairol Bold & Bright Permanent Hair Dye – Wild Blackberry, Vibrant Color

Unleash bold color at home

Experience the intensity of Clairol Bold & Bright Permanent Hair Dye in Wild Blackberry. This at home color kit is designed for easy, reliable results, delivering a vivid, true-to-tone shade that looks bold from the first brush stroke and persists through daily life. The Wild Blackberry shade blends juicy berry tones with a luminous, glassy sheen that catches the light as you move. Whether you are touching up roots, refreshing a darker base, or trying a new look, the blend feels modern, wearable, and easy to maintain between sessions.

Two standout technologies support depth and durability. TrueColorSeal locks in the selected shade to help guard against water exposure and color fade, helping your color stay vibrant longer, even after washing or sweating. HydraShine Conditioner adds moisture and smoothing benefits, leaving hair feeling soft and glossy after color appointments. For moments when you want a quick refresh, Color Boost Glaze can amplify color without committing to a full dye again, offering a flexible option to keep your look fresh.

What’s in the kit

• Permanent Color Cream
• Activator
• HydraShine Conditioner
• Color Boost Glaze
• Pair of Gloves
• Instruction Leaflet

Shade and usage context

In practice, Wild Blackberry lends depth and radiance to a range of base shades, from natural brunettes to softened black bases. The result is a balanced look with visible dimension that works for everyday wear and evening events.

How Bold & Bright works

• TrueColorSeal locks in color to resist water fading and maintain vibrancy.
• HydraShine Conditioner moisturizes and smooths for a polished finish.
• Color Boost Glaze amplifies color for a quick refresh between full dye sessions.

Practical tips for best results

• Do a strand test to preview the color impact on your hair.
• Follow timing guidelines for your optimal shade outcome.
• Use HydraShine after rinsing to enhance gloss and manageability.

Who it’s for

Ideal for at home color enthusiasts seeking a vibrant, long lasting look with a glossy finish.