Clairol Natural Instincts Demi-Permanent Hair Dye 5C Brass-Free Medium Brown, 3-Count Pack

Naturally Rich Color with a Gentle Touch

Clairol Natural Instincts Demi-Permanent Hair Dye in 5C Brass-Free Medium Brown brings depth, warmth, and a glossy finish without the harsh sting of ammonia. The zero ammonia formula pairs with Coconut Oil and Aloe to help condition as you color, leaving hair feeling soft, manageable, and radiant from root to tip. This vegan* option blends gray subtly and fades gradually, giving you room to refresh your look without a long-term commitment.

Designed for at-home color that fits real-life routines, this kit emphasizes ease and comfort. Expect a smooth mixing experience, a clean application, and a final result that reads as natural and dimensional rather than flat or flatly uniform. The brass-free tone helps neutralize warm undertones for a balanced brown that complements a wide range of skin tones and styles.

What’s in the Kit

• Color cream formula
• Activator
• Brilliant Shine Conditioner
• Gloves for clean handling
• Instructions leaflet for step-by-step guidance

Why You Might Love This Shade

• Brass-free 5C tone to reduce warm undertones and deliver a balanced medium brown
• Zero ammonia formulation that prioritizes gentleness while color improves shine and depth
• Vegan* formula supports a compassionate color option
• Gradual fade that lets you adjust your look over time
• One kit provides a complete at-home color experience with conditioning benefits

The Natural Instincts color family is offered in a broad range of shades (37 in total), so you can pick a hue that aligns with your natural base or experiment with a new vibe. This 3-pack setup makes it convenient for quick touch-ups or trying out the shade across multiple uses, with packaging designed to be straightforward and user-friendly.

Real-Life Use Scenarios

Imagine coloring during a relaxed weekend, then stepping out with a refreshed, natural-looking shade that catches light with a subtle mirror-like gleam. The conditioning components help minimize roughness after processing, so hair can feel soft and look vibrant as you style it for work, home, or social events. The shade’s cooler undertones create a balanced look that pairs well with a range of makeup styles and wardrobe colors.

*Vegan status is indicated by product labeling; please refer to packaging for the most current details.