Clairol Professional Pure White 20 Volume Creme Developer – 16 oz

Overview

Clairol Professional Pure White 20 Volume Creme Developer blends smoothly with Clairol Professional haircolor or lightener to create a creamy, easy-to-work-with mixture. The formula yields a slightly thicker, more opaque consistency that helps you control the process with confidence. Designed for standard lightening action, it supports reliable gray coverage and is compatible with all Clairol Professional lighteners.

Why stylists choose it

In busy salon environments, bowl-and-brush workflows benefit from predictable mixing and smooth application. This developer’s conditioner-infused composition helps keep the mixture manageable as you work through sections, promoting even distribution and reducing drips. The tactile, slightly thicker texture can aid in maintaining placement on the strand, supporting cleaner lines and consistent lift.

Key benefits

• Creamy consistency that spreads easily for bowl-and-brush application
• Added conditioners help manage moisture during the service
• Slightly thicker, more opaque mixture for better control and predictable coverage
• Designed for standard lightening action with strong gray coverage
• Compatible with all Clairol Professional lighteners

How to use

1. Mix the Pure White 20 Volume Creme Developer with your Clairol Professional color or lightener until creamy.
2. Assess the texture and apply using a bowl-and-brush method with even, deliberate strokes.
3. Work in sections, periodically checking lift and coverage as you proceed.
4. Rinse and process according to your chosen formula’s guidelines.

Tips for best results

• Maintain a thickness that prevents runs near the hairline.
• Use with compatible lighteners for consistent results across the service.