COLORCHARM Permanent Liquid Hair Color for Gray Coverage | 5A Light Ash Brown | 1.4 Fl Oz

Reliable gray coverage with vibrant, fade-resistant color

COLORCHARM Permanent Liquid Hair Color in 5A Light Ash Brown delivers dependable gray blending with a vibrant, lasting finish. Built around Liquifuse technology, this shade is designed to saturate each strand for even uptake, helping you achieve depth and shine that stays true between touch-ups. The color-coded tonal family system makes shade selection intuitive, and a gentle floral fragrance adds to a more pleasant coloring experience.

What makes COLORCHARM stand out

• Liquifuse Technology saturates each strand for consistent gray coverage and up to 43% more shine vs untreated hair.
• Vibrant, long-lasting color with excellent fade resistance, helping you enjoy richer tone over time.
• 62 intermixable shades organized into five tonal families—neutral, ash, gold, warm, and red—for broad color possibilities.
• Mix ratio: 1 part hair color to 2 parts developer; develop for 15 minutes, then process up to 30 minutes more.
• Gentle floral fragrance adds to a more pleasant coloring session.

How to use COLORCHARM for best results

• Mix 1 part color with 2 parts developer to create a smooth, homogeneous mixture.
• Apply evenly from roots to ends, focusing on areas with gray coverage for consistency.
• Develop for 15 minutes, then process up to an additional 30 minutes as needed to reach depth.
• Rinse, shampoo, and condition to reveal the shade with enhanced shine.

Real-life uses and shade flexibility

Whether touching up roots, refreshing a cool ash tone, or exploring a new hue, COLORCHARM provides shade flexibility and a radiant finish. The 5A Light Ash Brown option offers a cool, natural look that blends with many hair textures. The fade-resistant formula helps maintain vibrancy between applications, while the dip-friendly shade system supports confident shade selection.

Shade selection made simple

The color-coded tonal families help you locate neutral, ash, gold, warm, and red options quickly, reducing guesswork during shade selection. The 5A Light Ash Brown provides a balanced cool tone for gray blending and natural-looking depth, with easy intermixing for personalized results.