FLUX UP Purple Shampoo & Conditioner – Blonde & Silver Hair Toning, Anti-Brass, Sulfate-Free (8 fl oz)

Meet FLUX UP Purple Shampoo & Conditioner, a sulfate-free duo crafted for blonde, gray, silver, and highlighted hair that wants to stay bright and cool between salon visits. The formula blends concentrated violet pigments with nourishing botanicals to help maintain a vibrant, cooler tone while supporting soft, manageable hair.

Brass control and color-safe care

This shampoo and conditioner pair is designed to neutralize brass at the root and throughout the strands. It targets discoloration with Violet 2 pigments, offering a cooler, brighter finish for those desiring a more polished, salon-like look without overprocessing.

• Brass neutralization for blonde, gray, silver, and highlighted hair, helping tones stay cool and vibrant
• Concentrated violet pigments target yellow and orange hues while remaining gentle on color-treated hair
• Color-safe, clean formula free from sulfates, parabens, phthalates, and harsh additives
• Moisturizing hydration with Oat Protein to support detangling and softness
• Protection and hydration from Japonica Flower Extract and Hydrolyzed Keratin to minimize dryness and brittleness

Gentle care with a light touch

In addition to brass control, the duo is formulated to feel gentle on sensitive scalps and color-treated hair. The fragrance is light and fresh, designed to be present without overpowering the wash routine, making it suitable for daily or weekly use depending on your color maintenance needs.

• Gentle, weekly-friendly option for sensitive scalps
• Clean, subtle fragrance that complements the botanical blend
• Free from sulfates, parabens, and phthalates for a less-aggressive cleanse
• Hydration-first approach helps ease detangling and improves manageability

Packaging and sustainability

Beyond performance, the bottles are designed with sustainability in mind, using 40% wheat-straw to reduce plastic while maintaining strength and leak prevention. This thoughtful packaging supports responsible consumption without compromising product integrity.

Whether you’re maintaining a cool, bright blonde, supporting silver or gray tones, or keeping highlighted hair looking fresh between appointments, FLUX UP Purple Shampoo & Conditioner offer a well-rounded option that highlights tone control, moisture, and easy daily care without making bold promises about guaranteed results.