GIOVANNI Eco Chic Smooth as Silk Deep Moisture Shampoo – Apple + Aloe, Frizz Control, Sulfate Free, Color Safe, 8.5 oz

Introducing GIOVANNI Eco Chic Smooth as Silk Deep Moisture Shampoo

Elevate your daily wash with a formula that blends natural extracts and modern care. Apple and Aloe bring gentle moisture and antioxidant-inspired protection, while a sulfate-free base helps preserve color and overall hair vitality. This shampoo is designed to feel weightless yet effective, leaving hair feeling soft and refreshed after every use.

Key benefits you may notice

• HYDRATION & SOFTNESS — A nourishing base that can help your hair feel smoother and easier to manage.
• VOLUME & TEXTURE — Hyaluronic Acid supports natural bounce for fuller-looking strands without heaviness.
• DEFINING DETANGLING — Gentle cleansing can help with detangling and may reduce breakage on dry or damaged hair.
• CRUELTY-FREE & VEGAN — Leaping Bunny Certified, with recyclable packaging for an eco-conscious choice.
• ECO CHIC HERITAGE — A longstanding blend of natural ingredients and high performance since 1979.

How to use

• Apply to wet hair, massage into a rich lather, then rinse thoroughly for a clean, refreshed scalp.
• For best results, follow with a conditioner or treatment from the Eco Chic line to seal in moisture.

Who it’s for: Suitable for all hair types, especially those seeking hydration, easier detangling, and frizz management without harsh sulfates. The formula is color-safe and designed to work with your routine without weighing hair down.

Clean beauty with planet-friendly packaging

The shampoo is formulated without lauryl and laureth sulfates and is color-safe. It is vegan-friendly and comes in recyclable packaging, reflecting GIOVANNI’s ongoing commitment to responsible ingredients and responsible design. Since 1979, the Eco Chic initiative has aimed to deliver salon-quality results with a natural, conscience-driven approach.