goop Beauty 72-Hour Hydrating Water Cream | Matte Moisturizer for All Skin Types

Effortless hydration that lasts

goop Beauty 72-Hour Hydrating Water Cream is a featherlight moisturizer designed to deliver sustained moisture after a single application. The formula supports the skin’s moisture barrier while controlling shine, leaving a refined, satin-matte finish you can wear alone or under makeup and sunscreen.

Key benefits you may notice

• Long-lasting hydration from a lightweight water-cream that locks in moisture for hours
• Barrier-supporting formulation that helps skin feel resilient and comfortable
• Brightening and smoothing interactions from niacinamide and plant-derived components

How it works

The product features a patented ferment of astragalus root that may support hyaluronic acid production, plus an osmolyte complex from beets and adzuki beans to help plump the skin with hydration.

• Pore minimization and brightness are aided by kale extracts and upcycled olives
• Niacinamide and noni fruit stem cells contribute to a more even tone and reduced pore visibility

How to use

Smooth the water cream onto clean face, neck, and décolletage morning and evening. It layers beautifully under makeup and sunscreen, delivering a hydrated, satin-matte finish that feels light and breathable.

What to expect from a small study

In a small trial, participants reported immediate hydration after a single application. Pore visibility decreased and oil levels were reduced for many with regular use.

• Hydration: 100% showed increased moisturization after one application
• Pores: 100% showed a reduction in pore size
• Oil control: 84% showed a significant drop in oil and sebum