Joico Color Balance Purple Shampoo | Neutralize Brass, Boost Shine for Cool Blonde & Gray Hair

Keep your cool blondes and silvers crisp

Joico Color Balance Purple Shampoo is designed for color treated hair to counteract brassy yellow and warm tones. It helps cool tones appear more defined while preserving vibrancy between color services. The gentle cleansing base leaves hair feeling clean without heavy drying, and the purple tint targets warmth on contact.

In addition to neutralizing brass, the formula adds shine and reduces static so hair looks smoother and more manageable. The purple collection includes green tea extract and UV absorbers that help protect color from fading and tonal drift in sunlight and daily styling.

Key benefits at a glance

• Neutralizes yellow and warm tones in blonde and gray hair
• Enhances shine and smoothness while reducing static
• Long lasting results up to 12 washes
• Paraben free formula suitable for color treated hair
• Violet pigments directly attach to hair for instant toning

How it works

• Violet pigments attach to hair to cancel warm tones for a cooler look
• Green tea extract and UV absorbers help guard against fading and tonal shifts
• Smart Release Technology delivering Rosehip Oil, Arginine, and Keratin over time to support repair and strength

Ingredient highlights and usage tips

Rosehip Oil along with Arginine and Keratin is released over time to support resilience. For best results, apply to wet hair, lather, and leave on for one to three minutes before rinsing thoroughly. Adjust time to reach the desired tone.

Tip for maintenance: include this shampoo in your regular routine to help maintain cooler tones between color visits. For smoother results, consider pairing with a conditioning product after rinsing.