Joico Color Balance Purple Shampoo for Cool Blonde & Gray Hair | 33.8 Fl Oz

Preserve cool tones for blonde and silver hair

Joico Color Balance Purple Shampoo is designed for color treated hair that wants to stay cool, vibrant, and easy to manage. Its violet pigments counteract yellow and warm hues, helping blondes feel icy and grays feel refined. The formula is gentle enough for regular use and is paraben-free, offering a dependable refresh between salon visits.

Key benefits that help maintain color while you style

• Violet pigments attach to the hair shaft to neutralize yellowing and brassiness on contact.
• Green tea extract and UV absorbers help guard against color fade and tonal shifts from daily exposure.
• Smart Release Technology continuously replenishes Rosehip Oil, Arginine, and Keratin to support resilience and shine.
• Keratin replenishment reinforces the strand structure, contributing to a stronger appearance over time.

In practice, this purple shampoo delivers more than color correction. Expect a gentle cleanse that adds shine, reduces static, and tames flyaways for a calmer, cooler finish. It works well with color treated hair and aims to help you maintain a healthy-feel result between visits.

Real life use and scenarios

• Use 2 to 3 times per week to help maintain cool tones between color appointments.
• Pair with your regular conditioner for smooth, manageable hair that resists dullness in sunny or humid conditions.
• Great after swimming or sun exposure, when brassiness tends to surface, to refresh and revitalize tone.

How to get the most from your routine

1. Wet hair thoroughly and apply a small amount to scalp and lengths.
2. Lather, leave on for 1 to 2 minutes, then rinse well.
3. Follow with a conditioner formulated for color treated hair.

Overall, the formula supports color care while remaining free of parabens, helping you maintain cool hues with confidence between washes and styling sessions.