Kerastase Genesis Hydra-Fortifiant Shampoo – Strengthening for Weak or Damaged Hair, Silicone-Free, 8.5 fl oz

Experience Kerastase Genesis Hydra-Fortifiant Shampoo, a daily cleansing ritual designed for hair that feels fragile from styling or brushing. The formula blends Ginger Root and Native Edelweiss cells to deliver a refreshing cleanse while nurturing the shaft, leaving a hydrated feel and smoother slip for detangling. The absence of silicone helps maintain a lightweight rinse while preserving natural movement of fine or thinning hair.

On contact with water, the shampoo produces a soft, milky lather that glides through hair strands, lifting sebum and everyday pollution without overwhelming the scalp. The fragrance combines subtle ginger notes with a clean, airy finish, making routine washing feel comforting rather than merely cleansing. These sensory cues can elevate daily hair care into a small, mindful moment.

Why choose Genesis Hydra-Fortifiant

• Strengthens hair weakened by heat styling and brushing
• Helps control oil buildup on the scalp for a balanced feel
• Nourishes and detangles while cleansing
• Ideal for thin, fine, or oily hair needing a lighter touch
• Follow with Genesis conditioner and serum for a complete routine

What to expect

• Gentle cleansing that refreshes the scalp and preps hair for styling
• Hydrating formula helps hair feel softer and more manageable
• Detangling-ready texture that reduces breakage from brushing

How to use

1. Apply to wet hair, lather, rinse, and repeat if needed
2. Follow with Genesis conditioner for optimal results
3. Avoid contact with eyes; rinse thoroughly if splashed

Genesis Collection is designed for normal, dry, oily, or weakened hair prone to breakage from brushing. For best results, consider pairing the shampoo with Genesis conditioner and hair serum as part of a daily routine to support overall manageability and movement.