L'Oreal Paris Feria Hyper Platinum Hair Bleach Kit – Lifts Up To 8 Levels + Anti-Brass Purple Conditioner (Pack of 2)

Professional-grade platinum without the guesswork

Feria Hyper Platinum from L'Oreal Paris is built for color enthusiasts who want a vivid, true platinum look while caring for their hair. The lightening system is designed to lift color safely and effectively, with up to 8 levels of lift on many base shades. The result is a cool, crystal-clear platinum tone that can become a signature shade for bold styles and creative color ideas, all while prioritizing strand health and moisture.

The included purple anti-brass conditioner helps neutralize unwanted warm tones, keeping the platinum hue from turning brassy between color sessions. It also reinforces hair with a conditioning formula designed to leave strands feeling smoother and more manageable after treatment.

What you get

• Lightening hair color system that lifts up to 8 levels for crystal-clear platinum results
• Anti-brass purple conditioner to minimize brassiness and support conditioning
• Hyper Platinum dye blend crafted by master colorists for bold, salon-inspired shade
• Durable, professional-grade color technology from a trusted brand in hair care
• Pack of 2 complete kits for convenient use or sharing

How to use

Prepare the hair, mix the formula as directed, and apply evenly from roots to ends. Monitor processing time carefully, then rinse thoroughly and follow with the included purple conditioner. The texture is creamy and easy to spread, which helps ensure even coverage.

• Test a small strand first to gauge lift and base compatibility
• Apply evenly, avoiding heavy roots to prevent uneven tones
• Rinse completely and use the purple conditioner to lock in the shade

Real-world use cases

Ideal for those seeking a dramatic platinum vibe, even on darker bases. The kit supports a cool-toned finish with conditioning care to help maintain hair strength and shine. Results can vary depending on original base color and hair condition, so a patch test and careful timing are recommended for best results.