L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color – 20 Black Leather

Discover L’Oréal Paris Feria: shimmering, multi-faceted color you can apply at home

Feria delivers color that catches light from every angle. Its permanent formula uses a multi-faceted approach with 3X highlights to create depth and a prismatic glow. Thoughtfully engineered by L’Oréal master colorists, this shade system offers bold, modern tones you can achieve without a salon visit.

In addition to vibrant color, Feria includes a Power Shimmer Conditioner that hydrates and conditions through color processing and beyond. With regular use, hair can feel smoother and look more luminous, helping you maintain a dynamic look between color sessions.

Why shoppers choose Feria

• Multi-faceted shimmering color delivers depth and movement with every strand.
• 50+ bold shades inspired by fashion trends for dramatic, expressive looks.
• No appointment needed for at-home color plus ongoing conditioning care.
• Permanent color that resists fading and maintains vibrancy through washing and styling.

The Feria kit includes color cream, developer, gloves, and the Bonding Care Complex conditioner. The conditioning step helps support color integrity and keeps hair feeling strong after processing, with claims of up to 40% stronger hair versus untreated hair when used as directed.

Designed to work on natural black and dark bases, Feria’s deep tones can reveal cool and warm undertones depending on your starting shade. The 3X highlights add visible dimension, creating a radiant, salon-like effect at home.

How to get the best results

• Start with a strand test to check how the shade reads on your hair.
• Follow exact timing and mixing instructions for even coverage.
• Use the Power Shimmer Conditioner after color to support vibrancy and manageability.
• Shade with confidence — outcomes may vary by starting color, porosity, and hair condition.

What’s included and what to expect

• Permanent color cream, developer, gloves, and the Bonding Care Complex conditioner for full at-home color care.
• Optional toners or additional care products from L’Oréal Paris to refine shade or manage brass on select tones.

Exploring bold, shimmering shades from the comfort of home is possible with Feria. This system blends fashion-forward color with conditioning care, offering a practical path to refreshed looks that align with personal style preferences.