L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color 36 Chocolate Cherry

Overview

Feria from L'Oreal Paris delivers a permanent color experience designed to shimmer and shine. The 36 Chocolate Cherry shade blends a deep burgundy brown with warm, reflective notes that catch the light. Inspired by cutting-edge fashion, this shade aims to provide bold, head-turning color you can apply at home—no salon visit required.

Why shoppers choose Feria

• Multi-faceted shimmering color with 3X highlights for depth and brilliance.
• Prismatic color spectrum inspired by the latest fashion trends for bold looks.
• Permanent color that you can apply at home, with no appointment needed.
• More than 50 bold shades to explore beyond Chocolate Cherry.

In addition to color, Feria includes the Power Shimmer Conditioner. This hydrating step helps seal the color and smooth hair as it settles, contributing to a gown-like finish that feels soft to the touch week after week.

What’s in the kit and how it works

• A complete permanent color kit designed for straightforward, at-home use with clear directions.
• A conditioning component that protects moisture and helps maintain shine during and after dyeing.
• A shade range inspired by fashion trends, offering options for different moods and occasions.

Real-life use cases

Whether you’re prepping for a date night, a work presentation, or a seasonal refresh, Chocolate Cherry adds warmth and sophistication to a variety of looks. The deep burgundy brown pairs well with a range of makeup styles, from soft neutrals to bold lip colors, and it can complement different skin tones. For those considering gray coverage, remember that L'Oreal Paris offers a broad set of permanent color options within its line for diverse needs.

Care, consistency, and expectations

As with any at-home color, results can vary based on your starting shade and maintenance. Use the included conditioner to support vibrancy and follow the step-by-step directions for even coverage. If you are trying Feria for the first time, consider a strand test to preview how the shade interacts with your base color. The goal is a salon-inspired result you can achieve at home, with a glossy finish and lasting depth that enhances your everyday style or special occasions.