L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color U163 Hi-Lift Golden Brown | Pack of 2

Overview

Since 1973, L'Oreal Paris Superior Preference has set the standard for luxurious, long-lasting color. The U163 Hi-Lift Golden Brown shade delivers a warm, sun-kissed result with depth and dimension. This is a permanent hair color kit designed for at-home use, pairing a translucent gel dye with a conditioning step that helps maintain vibrancy and shine from root to tip.

What makes it special

• Gel-based dye formula provides even coverage and predictable results, with a luminous finish.
• Care Supreme Conditioner with Shine Serum seals in color and adds a silky, reflective shine.

Long-lasting, fade-defying color

Enjoy color that stays vibrant for weeks, with minimal fading or brassiness. The kit is designed to keep tones true across the length of the hair, helping you avoid dull or uneven looks as it wears. It works across a wide range of base colors, from warmer browns to cooler blondes.

Shade range and versatility

Superior Preference is offered in over 50 luminous shades, including light to dark browns, ash tones, and red hues. U163 Hi-Lift Golden Brown is part of this spectrum, crafted to reveal multiple tones and reflections that suit many complexions and styles. Pack of 2 provides a convenient extra kit, while packaging may vary from what’s shown on-site.

What you get and how to use

• Permanent color kit with gel dye and Care Supreme Conditioner with Shine Serum
• Step-by-step directions for at-home application to help you achieve salon-like results

Real-life use cases

Whether refreshing gray coverage, enhancing a natural brunette, or trying a new luminous brown shade, this kit supports a polished, bright result that looks refined from day one. The visible shine and depth can complement various hairstyles, from straight to wavy textures, without demanding professional tools or appointments.

Notes

Results may vary by hair type and condition. Always perform a patch test before full application. The color range is designed to minimize brassiness, but some undertones may shift over time with exposure to sun and styling products.