L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color – Medium Ash Blonde 7.5A

Experience luminous, long-lasting color

Since 1973, L’Oréal Paris Superior Preference has set a standard for permanent color that rides with you through daily life—shimmering depth, natural-looking radiance, and a lasting finish. The Fade-Defying Color and Shine System blends a translucent gel color with the Care Supreme Conditioning treatment to deliver a multi-dimensional tone that stays true over time. Expect a polish that looks rich from the first day and continues to glow as you style, wash, and go about your routine.

In real-world use, this system is designed to work across hair types and provide gray coverage without a waxy or flat result. The outcome is a color with depth and movement, offering a natural, vibrant look that holds up across several weeks of wear and styling.

What makes it different

• Fade-defying color and shine for up to 9 weeks, with improved gray coverage and dimensional tone
• No-drip gel formula that adheres evenly to each hair fiber for precise, controlled application
• Care Supreme Shine Protect Conditioner nourishes while helping color stay vibrant from day one
• UV Filter and Vitamin E-infused conditioning help preserve vibrancy and add a silky feel
• More than 50 luminous shades to explore, from cool ash blondes to warmer tones
• Versatile options for gray coverage, highlights, bold colors, or subtle ombre effects

What’s in the kit

• Color Gel and Developer Crème for the color reaction
• Shine Protect Conditioner with Vitamin E for lasting gloss
• 1 pair of gloves and instruction leaflet
• UV Filter helps safeguard color during early wear

Tips for best results

Prepare your hair and follow the step-by-step directions to maximize even coverage. The no-drip gel enables steady, manageable application, while the conditioning treatment supports a smooth, glossy finish that lasts beyond the first wash.

Care and color performance

Color appearance can vary with lighting and hair history. Regular conditioning and color-safe styling help maintain depth, shine, and mobility over time. Explore shades that suit your natural undertone and personal style for a refreshed yet familiar look.