L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color – Ultimate Black 1

Experience luminous, long-lasting color

Since 1973, L'Oreal Paris Superior Preference has set the standard for permanent hair color. The Ultimate Black 1 shade delivers a rich, glossy black that catches light and adds depth to every strand. Built with a Fade-Defying Color and Shine System, this color aims to stay vibrant for up to nine weeks with proper care and hair type variations.

The system pairs a translucent gel pigment with a conditioning treatment, delivering more than pigment alone. Expect depth and dimension that prevents a flat, single-note look, with a finish that feels soft and manageable as you wear it.

Key benefits at a glance

• Fade-Defying Color and Shine System for durable radiance
• No-drip permanent formula for precise, mess-free application
• Shine Protect Conditioner helps seal in vibrancy and smoothness
• Gray hair coverage suitable for all hair types

What’s in the kit

• Color Gel
• Developer Crème
• Shine Protect Conditioner
• Pair of gloves
• Instruction leaflet

The kit also includes a UV Filter and Vitamin E-infused conditioner to help maintain color vitality while leaving hair feeling soft. This color family spans permanent, semi-permanent, and temporary options, including root cover, highlights, bold shades, and ombre possibilities. With over 50 luminous shades, you can explore a spectrum from natural depth to striking contrast.

Real-life use cases

Whether you’re refreshing a root line, defining dimension with a deep shade, or experimenting with a bold change, Superior Preference aims to deliver rich color with radiant shine. The gel-based formula spreads easily across strands, while the conditioning phase supports a smoother feel and resilient texture after processing.

Tips for best results

• Do a strand test to gauge how the shade will read on your hair before full application
• Apply to dry hair in sections for even coverage with the no-drip gel formula
• Adhere to the recommended processing time to maximize vibrancy, especially on gray areas
• Finish with Shine Protect Conditioner to lock in color and softness

Note: Results vary based on hair history and aftercare. The Ultimate Black 1 shade provides a deep, glossy finish with multi-dimensional depth, suitable as a foundation for future color explorations.