Maybelline Grippy Serum Primer – 24H Hydration with 2% Niacinamide

Meet Maybelline Grippy Serum Primer, a makeup primer designed to respect your skin while helping makeup behave through the day. Featuring Serum-To-Grip technology, the formula starts as a lightweight serum and, after about 20 seconds, develops a tacky feel that helps foundation, concealer, and powders hold their shape. The result is a base that aims to resist fading and transferring, so you can enjoy a fresh-faced canvas that remains true to color and texture.

With 2% Niacinamide, Grippy Serum targets hydration and a plump look without heaviness. The water-based texture is designed to feel breathable and non-greasy, while the vegan formula contains no animal-derived ingredients. It leaves no white cast and is described as non-comedogenic, making it suitable for all skin types, including sensitive complexions. You can layer it with makeup without clogging pores or causing pilling.

Key benefits and how they feel

• A light serum that quickly gives way to a grip that helps makeup stay in place.
• Hydration that can help maintain a fresh, plumped appearance through the day.
• Effortless layering with foundations, concealers, and powders; no obvious residue or pilling.
• Vegan formulation, no animal-derived ingredients, and no white cast or greasy finish.

Real-world use and scenarios

• Before liquid foundation for a smoother canvas and improved glide.
• Under powder products for a balanced, long-wearing finish.
• For sensitive skin types that prefer a breathable, non-irritating base.
• With varying climate conditions to help makeup remain intact from morning to evening.

How to use: Apply a small drop to clean skin, warm it between fingertips, and press into your face. Wait about 20 seconds for the serum texture to transition into a tacky grip, then apply your makeup as usual. If you wear a heavier foundation, allow a brief moment of set before layering.