Maybelline Lifter Plump & Glow Foundation – Hydrating, Brightening Foundation with 2% Niacinamide + Hyaluronic Acid, Shade 120

Skincare-forward foundation you can wear daily

Meet Maybelline Lifter Plump & Glow Foundation, a makeup base designed to feel as good as it looks. With a skincare-forward formula, it blends makeup and skin care for a luminous, hydrated complexion from first application and over time. The blend centers on 2% Niacinamide and Hyaluronic Acid, delivering a plump, brightened look without heaviness. Expect a comfortable wear that respects your skin while delivering noticeable radiance through the day.

Key benefits you may notice include a soft, dewy finish that enhances your natural glow and a refined texture that helps even tone. The foundation is formulated to be buildable, so you can go from a sheer, natural glow to a more defined finish without looking cakey. It aims to stay put through the day, maintaining a fresh, light feel on the skin.

What makes this foundation stand out

• Hydrating, plump-looking finish that adapts with your skin’s needs
• Skincare-forward blend with Niacinamide and Hyaluronic Acid for hydration and tone refinement
• Buildable coverage—from sheer to more full, while preserving a natural glow
• Healthy-looking radiance that looks like skin, not makeup
• 24-shade range designed to complement a wide spectrum of undertones and skin tones

How it feels and how to use it

• Weightless texture that blends easily for a seamless finish
• Hydrated, dewy glow that enhances your complexion in any light
• Long-wearing feel that resists dulling and caking when layered thoughtfully
• Versatile for daytime wear or softer evening looks with minimal touch-ups

Simple steps to achieve your desired look

• Prep with your usual moisturizer for optimal slip
• Dispense a small amount and warm it between fingers or a brush
• Apply in thin layers, building where you want more coverage
• Set with a light dusting of powder if you prefer a matte edge

Who this is for

If you want a breathable, glow-forward foundation that works with skincare ingredients, this may suit you. It’s designed to be flattering on many skin types and tones, offering a luminous finish without heaviness, and a shade range that aims to cover diverse complexion needs.