Maybelline Lifter Plump & Glow Foundation – 2% Niacinamide + Hyaluronic Acid

Skincare-forward foundation that adapts to your skin’s needs

Maybelline Lifter Plump & Glow Foundation blends advanced skincare with makeup, designed to visibly plump and brighten the complexion instantly and over time. Built on a 90% skincare base, this formula pairs a lightweight, creamy texture with the nourishing power of 2% Niacinamide and Hyaluronic Acid, aiming to hydrate while delivering a natural, radiant finish.

Whether you’re aiming for a barely-there glow or a more polished complexion, this foundation is crafted to feel comfortable on the skin and buildable across coverage levels. The result is a believable, healthy-looking glow that enhances your natural tones rather than masking them.

Key benefits at a glance

• Instant plump and glow that lifts the skin’s radiance without a heavy feel
• 90% skincare-forward formula with Niacinamide to refine pores and even tone
• Hyaluronic Acid to provide lasting hydration and a hydrated, plumped appearance
• Sheer to full coverage with a natural-to-linished finish that won’t look cakey
• Long-wear performance that stays put through the day
• 24 shade options designed to suit a wide spectrum of undertones

Coverage, finish, and wear

The texture glides on smoothly, delivering a satin-to-dewy finish that catches light for a healthy, lit-from-within look. You can start with a light veil for a fresh day-timer and build in thin layers for more coverage without heaviness. The formula is designed to stay present on the skin, helping you feel confident from morning to evening.

In practice, you’ll notice a versatile finish that adapts to lighting and skin texture. The 2% Niacinamide may help with a more even appearance over time, while Hyaluronic Acid helps maintain surface hydration for a youthful-looking glow.

Shade range and who it’s for

With 24 shades, this foundation aims to accommodate a broad range of skin tones. Finding your match comes down to testing in natural light and adjusting for undertone. The product is suitable for daily wear and can be worn alone or layered under other makeup to enhance radiance without sacrificing comfort.

Tips for best results

• Prep with moisturizer to maximize slip and longevity
• Use a skincare-first approach: apply a small amount and build gradually
• Set with a light dusting of powder if you desire a longer wear time