Milk Makeup Cooling Water Jelly Tint – Buildable Lip & Cheek Stain in Chill Red | Vegan Collagen + Aloe

Discover a new kind of color

Milk Makeup Cooling Water Jelly Tint blends hydration with color in a first-of-its-kind jelly texture. Designed for lips and cheeks, this sheer-to-vibrant tint delivers a refreshing feel as it glides on, then settles into long-lasting color. With a single stick offering over 1,000 applications, you can experiment with intensity from a soft wash to a bold pop without reapplying constantly. The formula is vegan and cruelty-free, crafted to fit clean beauty standards while supporting a skin-friendly feel.

Key benefits at a glance

• Hydrating jelly texture that builds from sheer to vibrant color with ease.
• Skincare-infused ingredients: Vegan Collagen helps convey a firmer-looking texture, while Seawater and Aloe provide hydration and a cool, refreshing after-feel.
• Transfer-resistant aesthetic that stays in place when worn with lightweight, comfortable wear.
• Clean, vegan formulation free from over 2,500 controversial ingredients; cruelty-free and easy to use.

How it feels and looks in real life

• Widely versatile across lips and cheeks for a cohesive look that follows your skin’s natural tone.
• Ideal for quick touch-ups on the go, thanks to its sturdy, twist-up stick design.
• Can be layered or dabbed with a brush for a softer finish or a more pronounced color payoff.

Usage tips

• Apply directly to lips for color and glide; for cheeks, you can use a brush and blend immediately to prevent drying in place.
• Build color gradually to avoid over-application; blend one area at a time for even payoff.
• Store in a cool place to preserve the jelly texture and comfort on skin.

Born from Milk Studios in New York City, this tint embodies a spirit of creativity and self-expression. It’s designed to be easy to use, with a focus on color versatility rather than commitment. While results can vary, many users find the tint pairs well with a natural makeup routine, offering a hydrated, radiant finish without a heavy feel.