No7 Lift & Luminate Triple Action Serum Foundation with SPF 15 – Dewy, Glowy Finish for Mature Skin – Cool Ivory

Elevate Your Everyday Base

No7 Lift & Luminate Triple Action Serum Foundation blends skincare goals with makeup, delivering a lightweight to medium coverage that leaves skin looking firmer and brighter. With SPF 15, this liquid foundation helps you start your day with a protective, radiant glow in the comforting Cool Ivory shade.

This tinted serum is powered by Skin Expert™ technology and MATRIXYL 3000 PLUS™ peptides to support a more youthful appearance over time, while nourishing ingredients keep the finish soft and breathable. Hibiscus and a blend of vitamins A, C, and E work together to help the complexion feel hydrated and refreshed, so you can wear it from morning coffee to evening plans without needing a touch-up.

Key Benefits You Might Notice

• Optical blurring that helps reflect light away from fine lines and wrinkles for a smoother-looking surface.
• Medium-to-full coverage with a dewy, glowy finish that suits mature or dry skin tones.
• Moisture-friendly formula with hibiscus, plus vitamins A, C, and E to support a luminous, healthy-looking glow.
• Collagen-inspired peptides (MATRIXYL 3000 PLUS™) designed to work with your skin’s texture over time.
• 18 shade options, including Cool Ivory, to help you find a close match for a natural-looking result.
• SPF 15 protection for daytime wear without a heavy feel.

Real-World Use and Considerations

In a user panel over four weeks, many found that the foundation helped even out tone, with improvements in the visibility of age spots and fine lines for some. The product is described as easy to blend with a sponge or brush, allowing you to build coverage where you want it while maintaining a fresh, skin-like appearance.

For daily wear, this foundation works best when applied to areas that need the most coverage—cheeks, nose, and chin—and blended outward from the center of the face. The result is a natural, dewy base that can be layered for added coverage without looking heavy.

Shade and Finish

• 18 shade options designed to align with a range of undertones, including Cool Ivory for lighter skin tones with pink undertones.
• Finish is described as dewy and glowy, offering a radiant look that complements mature complexions.

How to Use

• Dot a small amount on cheeks, nose, and chin.
• Blend with a No7 Flawless Finishing Blending Sponge or No7 Foundation Brush, moving in small circular motions from the center outward.

While it’s designed to be a daily favorite, consider testing shades in natural light to confirm the best match for your undertone. As with any makeup, results can vary by skin type and environment.