OUAI Medium Shampoo — Hydrating Keratin-Infused Formula with Coconut Oil, Babassu & Kumquat (10 oz)

Elevate your daily hair routine

OUAI Medium Shampoo is a sulfate free formula crafted to nourish, strengthen and add shine to medium length hair. The blend features coconut oil for strength, babassu for lightweight hydration, kumquat extract for brightness, and anti frizz hydrolyzed keratin for smoother strands. Free from parabens, phthalates and sulfates, this shampoo supports a clean routine you can trust as part of a balanced hair care lineup.

Why this formula stands out

• Lightweight hydration from babassu helps balance moisture without weighing hair down.
• Coconut oil strengthens strands by sealing ends and reducing breakage potential.
• Kumquat extract leaves hair with a shiny finish and a clean feel after wash.
• Anti frizz hydrolyzed keratin smooths flyaways for a polished look.
• The sulfate free, paraben free, phthalate free design supports everyday cleansing with a fresh feel.

Who may enjoy this shampoo

Ideal for those with mid length to mid weight hair seeking a nourishing cleanse that enhances softness and manageability. It pairs well with OUAI Medium Conditioner for a cohesive routine.

Real life usage and tips

• Morning routine: wet hair, lather, rinse, and follow with conditioner for a quick path to smooth, hydrated hair.
• Post workout refresh: use as a light cleanse to restore moisture and shine without heaviness.
• Travel ready: compact 10 oz bottle fits into carry on bags for on the go care.

Results can vary, but the combination of nourishing oils and keratin may yield shinier, softer hair over time. Your routine can adapt to your pace and needs while keeping hair care simple.