PHYTO Purple No Yellow Shampoo | Sulfate-Free Toner for Gray, White & Bleached Blonde Hair – 8.45 fl oz

PHYTO PURPLE No Yellow Shampoo: Sulfate-Free Toner for Gray, White, and Bleached Blonde Hair

Gently cleanses while addressing yellow and copper undertones that can dull cool highlights. The violet pigments work from the first wash to neutralize brassiness, leaving hair feeling moisturized, soft, and ready to shine with natural cool hues.

At the heart of the formula are violet pigments that correct yellow and copper tones to revive radiance in cool highlights. An antioxidant Edelweiss extract helps protect the hair fiber, while white mallow makes hair appear shinier.

Key benefits

• Neutralizes unwanted yellow tones from natural oxidation
• Illuminates natural highlights for cooler, brighter color
• Optimized maintenance for gray and white hair
• Leaves hair soft and supple with a glossy finish

Active ingredients and feel

• Edelweiss extract supports antioxidant protection for the hair fiber
• White mallow extract enhances shine for a luminous look
• Violet pigments neutralize yellow and copper tones
• Non-sulfate cleansing keeps the scalp comfortable and hair feeling clean

In a small 28-day study with 22 volunteers who had gray, white, or bleached hair, participants reported: 100% softer hair, 96% shinier strands, 91% brighter color, and 82% more noticeable cool highlights. Individual results may vary, but many users found the tone-enhancing effect noticeable over time.

How to use

• Apply to wet hair, massage into a rich lather from scalp to ends
• Rinse thoroughly, repeat if desired, then follow with PHYTO conditioner or treatment
• For best tone maintenance, use regularly as part of your routine

Packaging offers 8.45 fl oz of a gentle, sulfate-free formula designed to support color brightness while leaving hair soft and manageable.