PÜR MINERALS Fully Charged Mascara – Magnetic Lash Lift, Volume & Length (Travel Size, Black)

Meet PÜR MINERALS Fully Charged Mascara

Experience a magnet-inspired formula designed to elevate every lash. The innovative polymer matrix wraps each lash in a positively charged veil, helping strokes to coat, thicken, and volumize with a noticeable lift from root to tip. This mascara aims for a long-wearing look without flaking, smudging, or clumping, so you can transition from day to night with confidence.

Key technology and conditioning ingredients work together to deliver fullness and definition. The blend includes Biotin, Peptides, Carnauba Wax, and Vitamin B5 to nurture lashes and support a healthy-looking finish. A lightweight, flexible finish adds texture and hydration that remains comfortable as the day wears on.

What’s inside and how it helps

• Magnetic polymer matrix attracts negative lashes to the positive formula, helping each stroke define and volumize.
• Biotin, Peptides, Carnauba Wax, and Vitamin B5 nourish lashes for a fuller, healthier appearance.
• Paraben-free, gluten-free, vegan, and cruelty-free—friendly to both you and your values.
• Long-lasting performance with minimal flaking, smudging, or clumping for a clean, all-day look.

How to apply for best results

• Begin at the base of the lash and wiggle the wand upward to coat the sides and tips.
• Avoid pumping the wand to keep formula from drying out.
• Apply in thin layers, allowing a moment between coats for a naturally dramatic finish.

Who this mascara is for

Ideal for those who want noticeable lift and separation without heaviness, whether you’re aiming for a polished daytime look or added drama for a smokier eye. The travel-size option makes touch-ups convenient on the go, in a purse or at the office.

With PÜR’s clean beauty approach, you can enjoy a high-performance mascara that complements a busy lifestyle while staying aligned with cruelty-free, vegan, and ingredient-conscious preferences.