Pureology Pure Volume Shampoo – Lightweight, Color-Safe, Sulfate-Free, Vegan

Lightweight lift for fine, color-treated hair

Pureology Pure Volume Shampoo delivers a weightless boost that brings movement back to flat, color-treated hair. The formula blends Wheat Protein with Eucalyptus Leaf Extract to create body without heaviness, while a signature aromatherapy rinse offers a refreshing wash with Pink Grapefruit, Wild Rose, and Cedarwood notes.

Designed with color in mind, this shampoo features the Antifade Complex to help preserve color vibrancy and a Sunflower Seed UV Filter paired with Vitamin E to shield against environmental factors that can dull color over time. The result is hair that feels lighter, moves more freely, and catches the light with natural-looking shine.

Key benefits and what to expect

• Weightless volumizing action that lifts roots and adds body throughout the hair.
• Clarifying properties to remove buildup that can weigh hair down, promoting movement.
• Color-safe, vegan, and free from sulfates and parabens, suitable for color-treated locks.

Formulated for real-life use

• Wheat Protein adds structure for noticeable volume without stiffness.
• Eucalyptus Leaf Extract supports a fresh-feeling scalp while aiming to support healthy-looking roots during styling.
• UV protection and Vitamin E help maintain color brightness and shine between salon visits.

Usage is simple: massage a dime-sized amount into wet scalp, work through the lengths, rinse, and repeat for extra cleansing if needed. Follow with the Pure Volume Conditioner to seal in lift and movement.

Who should consider this shampoo

Ideal for fine, flat or color-treated hair that needs lift without sacrificing softness. Great as part of a routine that prioritizes color care, scalp refreshment, and easy styling without heaviness.