Pureology Style + Protect On The Rise Root Lifting Mousse – Color-Safe, Vegan, Sulfate-Free (10.4 oz)

Overview

Pureology On The Rise Root Lifting Mousse is designed to breathe life into flat, color-treated hair by delivering body from the roots and a sleek, glossy finish from the mid-lengths to the tips. The lightweight, medium-control formula uses Vegetable Protein to help moisture bind, so strands feel conditioned without weighing down. The scent blends tuberose, almond milk, and cedarwood for a calming styling ritual you can look forward to. The updated packaging reflects Pureology's ongoing commitment to sustainability while maintaining color-safe, vegan formulas that professionals trust.

Key Benefits

• Medium-control spray mousse that lifts at the roots to create fullness from crown to ends, ideal for fine or flat hair.
• Sulfate-free and vegan, with no parabens, mineral oil, or animal products, helping you style with confidence.
• Antifade Complex helps maintain color vibrancy as you style, while Sunflower Seed UV filter and Vitamin E shield color from environmental fade.
• Heat-friendly styling supports blow-drying and finishing with a glossy, polished look, while remaining gentle on color-treated strands.
• Vegetable Protein aids moisture binding, contributing to a breathable, resilient feel during daily styling.

What makes it different

Pureology emphasizes dual-benefit formulas designed for color care and personalized styling. On The Rise combines color-safe protection with lift, while the signature aromatherapy blend enhances the daily routine with a sensory, spa-like experience.

How to Use

Shake well to activate the aerated liquid-to-foam texture. Apply from roots to ends on towel-dried hair, or use the direct-to-root applicator for targeted crown lift. Blow-dry with a round brush for maximum volume, or let hair air-dry for a softer finish. For textured looks, lightly scrunch and finish with a touch of styling product if desired.

• Tip: For best root lift, focus product at the crown while distributing lightly through mid-lengths.
• Tip: Pair with other Pureology styling products for a complete color-safe routine.
• Tip: Use the cool shot setting to set volume and enhance shine after styling.

Real-Life Scenarios

Ideal for clients with fine or flat hair who want natural-looking volume without heaviness, and for color-treated strands needing a lightweight boost that respects shade. It’s a versatile tool in daily or occasion styling routines.

What to Expect

• Body, root lift, and a lasting glossy finish through the day.
• Vegan, sulfate-free formula designed to support color protection and scalp comfort.
• Results may vary by hair type and styling method; adjust usage to suit your look.