Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo 295 mL | Sulfate-Free Bond Repair for Fine to Medium Hair

Introducing Sol de Janeiro Brazilian Joia Strengthening and Smoothing Shampoo

Experience a sulfate-free cleanse that respects color, supports the hair’s structure, and delights the senses with the Cheirosa 62 fragrance — a warm blend of salted caramel, pistachio, vanilla, and soft sweetness. Designed for fine to medium hair, this shampoo aims to soften, hydrate, and reveal healthier-looking strands without weighing hair down.

What makes it stand out

• Bond-repairing action plus weightless hydration for soft, healthy-looking hair
• Color-safe and silicone-free, suitable for color-treated hair
• SOL Seal Technology uses plant-based microcapsules to help repair damaged areas and help prevent future damage in one use
• Brazil Nut Oil nourishes and adds shine; Buriti Fruit smooths cuticles to reduce frizz
• Cheirosa 62 warm gourmand fragrance enhances daily routines

How it fits into your routine

For best results, pair this shampoo with the Brazilian Joia Strengthening and Smoothing Conditioner. After cleansing, apply conditioner from mid-lengths to ends, leave for two to three minutes, then rinse. Finish with the Milky Leave-in Conditioner for detangling, frizz control, extra hydration, and heat protection.

• Application tips for different hair types: a light touch for fine hair; thorough distribution for medium hair
• Use as part of a color-safe regimen to maintain vibrancy between salon visits

What you should know

Vegan and cruelty-free, color-safe, sulfate-free, and silicone-free. Suitable for color treated hair and damaged hair, and appealing to lovers of the Cheirosa 62 scent. Real-world use may vary, but regular use may leave strands smoother and more manageable over time.