tarte Lights, Camera, Lashes Platinum Mascara – 24h Flake-Free, 16h Sweatproof, Vegan & Cruelty-Free

A dual-action formula for lashes that look dramatic and feel nourished

tarte's Lights, Camera, Lashes Platinum Mascara blends the drama of a deep-black mascara with the care of a lash serum. The exclusive Platinum Lash Serum Cocktail includes biotin, peptides, green tea, avocado oil, jojoba oil, and olive oil, designed to support the appearance of fuller, lifted lashes with every swipe. The formula glides on with a silky, lightweight feel and builds drama without heaviness, so lashes look multiplied in volume, length, and curl that reads as natural yet striking.

In wear tests, the mascara offers 16-hour longwear and stays 24-hour flake-free and smudge-proof for a full day, even through light sweat. It’s described as sweatproof for active days, while still feeling comfortable on the lashes. The bristle brush helps separate and lift each lash, creating a wide-eyed look that reads bold yet refined. The product is vegan and cruelty-free and formulated without parabens, mineral oil, phthalates, triclosan, SLS, or gluten. For shoppers who value ethical beauty, this mascara combines performance with a responsible approach to ingredients.

SKINVIGORATING INGREDIENTS: The blend includes avocado oil to nourish, jojoba seed oil to hydrate and strengthen, olive oil to condition, and vitamins that support moisture and antioxidant protection. Green tea adds nourishment for the appearance of fuller-looking lashes, while saw palmetto extract helps support a fuller look. Vitamin C contributes nourishment as well. This combination aims to deliver a sense of lash health without promising specific outcomes.

How to use for maximum impact

• Apply with the bristle brush starting at the lash base, then sweep upward for lift and curl in a single motion.
• Wiggle at the base to build volume, then layer for more drama while keeping a feather-light feel.
• Allow each coat to set for a comfortable, long-lasting finish throughout the day.

Why this tarte Mascara could suit your routine

• Dual-action beauty: mascara performance with serum-like nourishment for a bold, healthier-looking effect
• Longwear reliability: 16-hour sweatproof wear and 24-hour flake-free, smudge-proof confidence
• Ethical beauty: vegan, cruelty-free, and free from parabens, mineral oil, phthalates, triclosan, SLS, and gluten
• Clinical spirit: clinically tested to volumize, lengthen and curl lashes, based on controlled studies