Tower 28 Swipe Serum Concealer 7.0 KTOWN – Hydrating Medium-to-Full Coverage

Hydration-First Concealer for Everyday Confidence

Meet Tower 28 Swipe Serum Concealer, a hydrating concealer that glides on with the ease of a serum while delivering medium-to-full coverage. Shade 7.0 KTOWN sits at a comfortable medium with neutral undertones, designed to blend with a range of skin tones. This isn’t just makeup—it’s a skin-care inspired formula built for comfortable wear throughout the day.

Skin-Care Meets Makeup

The formula is infused with ingredients commonly found in skincare. Hyaluronic acid adds lightweight moisture, while centella asiatica aims to calm, helping the concealer feel breathable on sensitive or dry skin. The pigments are coated in lysine, an amino acid that supports collagen production and helps minimize flaky texture, contributing to a smooth, natural finish without heaviness.

• Hydrating formula with hyaluronic acid for a comfortable, dewy feel.
• Centella asiatica provides a calming touch for sensitive or dry skin.
• Pigments coated in lysine help deliver a smooth, even finish.
• Non-comedogenic and suitable for sensitive, dry, or blemish-prone skin.
• Medium-to-full coverage that builds without caking or settling into dry patches.

Shade 7.0 KTOWN: Who it fits

7.0 KTOWN is a medium shade with neutral undertones that blends gracefully into many skin tones, offering a versatile base for an awake-looking complexion. The formula’s skin-care focus makes it a candidate for daily use under eyes, around redness, or on minor blemishes.

How to Use

• Swipe directly with the applicator to cover dark circles and spots where you need concealment.
• Blend with fingers, brush, or sponge for a seamless, natural finish.
• Set with GetSet Powder for longer wear and a polished look.
• Pro tip: go one shade lighter to use Swipe as an under-eye brightener.

Why shoppers appreciate Tower 28

Rooted in Los Angeles-inspired skincare priorities, Tower 28 focuses on safe, high-performance formulas that respect sensitive skin. This concealer pairs a serum-like glide with durable coverage, helping skin look nourished and natural while avoiding heavy feel or obvious texture. If you’re seeking a versatile, skin-friendly option for everyday use, this shade offers a balanced starting point that can adapt to changing light and skin tone nuances.