Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage with Hyaluronic Acid + Centella

Hydration-first coverage for everyday wear

Meet Tower 28 Swipe Serum Concealer, a makeup essential that glides on with the slip of a serum while delivering medium-to-full coverage. It targets dark circles, redness, and blemishes without piling on dryness or heaviness, creating a fresh, natural look across the day. The shade 1.0 "BH" reads as fair with a neutral undertone, pairing easily with light-to-fair skin tones.

The formula blends skincare and makeup ideals in a single tube. Hyaluronic acid provides lightweight hydration, while centella asiatica helps calm sensitive skin. The concealer is non-comedogenic, designed to work well on dry or blemish-prone complexions without clogging pores.

Skin-care infused pigment technology

Pigments are coated in lysine, an amino acid associated with supporting collagen production and helping prevent flaky skin. This combination aims for a smooth, even finish that sits naturally on the surface while working beneath the surface to enhance the look of the skin.

• Hydrating, serum-like glide that won’t settle into dry patches
• Medium-to-full coverage that remains comfortable and breathable
• Calming centella and hydrating hyaluronic acid for sensitive or dry skin

How to use for best wear

• Apply directly with the built-in applicator to dark circles and spots
• Blend with fingers, brush, or sponge for seamless diffusion
• Set with GetSet Powder to extend wear
• Pro tip: choose one shade lighter to use Swipe as an under-eye brightener

Who it’s for and real-life use cases

• Ideal for anyone seeking a dewier, skin-like finish with buildable coverage
• Great for sensitive or reactive skin that benefits from calming and hydrating ingredients
• Suitable for daily wear, quick fixes, and under-eye brightening when needed

Tower 28 is built around real skin needs with a commitment to clean, high-performance formulas. This concealer aims to combine skincare benefits with makeup results, offering a versatile option for a natural, refreshed look without sacrificing comfort or safety.